Marketing Campaign Specialist

James River Equipment; Ashland (VA); On-site; USD 52,000 - 65,000; Full time

Job summary

James River Equipment is seeking a Marketing Campaign Specialist to design and implement marketing materials across our John Deere dealerships. You will work with the Marketing Manager to create posters, billboards, packaging, logos and other assets, while educating store teams on brand usage.

You will support brand resources, collaborate with showroom teams, and help optimize creative workflows, campaigns and social media efforts to ensure consistent, on-brand communications across locations.

Qualifications

• Relentless focus on the customer and delivering the best experience.
• Proficient with Microsoft Office Suite and Adobe Creative Cloud.
• Strong communication and teamwork skills, with attention to detail.

Responsibilities

• Develops brand tools for local teams to support marketing efforts for Construction/Forestry locations.
• Executes campaign-focused art.
• Establishes Brand Camp/Social Club with recurring store support and active communication.
• Creates showroom schematics quarterly and updates layouts.
• Collaborates with marketing coordinators on creative briefs.
• Assists videographer with video shoots, scheduling and communications.
• Supports social media planning and execution of strategy.
• Builds strong relationships with the creative manager to ensure brand-aligned designs.
• Supports FourCast efforts with videographer and communications specialist.
• Implements brand evolution by updating materials, templates, and resources for all mediums.
• Manages creative expenses and process improvements; provides case studies for growth.

Skills

Customer focus

Team collaboration

Strong communication

Tools

Microsoft Office Suite

Microsoft Excel

Microsoft Word

Adobe Creative Cloud

Trello

Job description

Since 1977, James River Equipment has been providing outstanding John Deere products and services to farmers, businesses, homeowners, and our communities. Each one of our nearly 50 authorized John Deere dealerships provides a workplace where employees are family and customers return because of the skill, service and trust our employees provide. As we grow, we value people ready to grow a career that makes an impact far beyond just our daily workplace.

Our Marketing Campaign Specialist designs in accordance to our Marketing Manager to communicate information for our clients. They create everything from posters and billboards to packaging, logos and marketing materials. Campaign Specialists use elements such as shapes, colors, typography, images and more to convey ideas to an audience. This position is also responsible for supporting and educating our dealership locations on the use of our brand resources, and take feedback that is critical to the proper usage of the brand.

• Develops strong brand tools for our local teams to leverage for local marketing efforts for our Construction/Forestry locations.
• Executes campaign focused art.
• Brand Camp/Social Club establishing recurring support with the stores, active communication.
• Creates schematics quarterly and updates with new layout for showroom.
• Works with marketing coordinators with creative briefs.
• Assists videographer with video shoots, scheduling, and communications.
• Supports the communication specialist's social media plan to execute thorough strategy.
• Aligns and develops strong relationship with creative manager to ensure designs are on brand.
• Supporting FourCast efforts with videographer and communications specialist.
• Completes brand evolution by updating materials, templates, and resources for all mediums.
• Manages creative expenses and process improvement. Provide case studies to fulfill department growth or enhancements.
• Completes product training as assigned by marketing manager.

Need to Succeed:

• Has a relentless focus on the customer. Understands what the customer wants and how to best deliver the experience.
• Working knowledge of Microsoft Office Suite, Proficient in Microsoft Excel and Word, Adobe Creative Cloud, Trello for Project Management including tracking and reporting hours.
• Listens and communicates well with others within and outside of the organizations we serve. Creates a team environment that is positive and productive. Maintains positive and professional relationships with all customers and employees.
• Attention to detail, ability to collaborate and utilize company brand resources well.