Marketing Campaign Manager

Young Life; Georgia; On-site; USD 50,000 - 63,000; Full time

Job summary

Young Life is seeking a Marketing Manager to lead cross-channel marketing strategies that engage donors and grow revenue. You will partner with Campaign Directors to align audience segmentation, offers, and distribution, while coordinating with development, creative, and field teams.

The role involves copywriting for emails, social, donor reports, and landing pages, plus optimizing campaigns using Salesforce, Google Analytics, and Meta Ads.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• Proficiency in enterprise communication systems and digital tools.
• Minimum of 3 years marketing experience (agency or multi-functional environment preferred).
• Excellent written and verbal communication with strong editing and proofreading.
• Commitment to the organization’s mission and Young Life’s Statement of Faith.
• Minimal travel for National and Team meetings.

Responsibilities

• Lead multi-channel marketing strategy development and optimization.
• Independently manage project timelines and deliverables.
• Analyze performance with digital platforms and provide actionable insights.
• Oversee content across digital tools, ensuring style guide adherence.
• Communicate objectives and results to stakeholders for data-driven decisions.
• Write mission-aligned content for emails, social, and donor communications.
• Plan and manage donor email journeys using Emma and SFMC.
• Oversee donor-facing website content and light design updates.

Skills

Strategic marketing

Project management

Data analysis

Content management

Stakeholder communication

Editing/proofreading

Education

Bachelor’s degree in Marketing/Communications/PR

Tools

Canva

Emma

Salesforce Marketing Cloud

TimeSites CMS

Google Analytics

Meta Ads

Salesforce reports

Job description

At Young Life, our mission is to introduce adolescents to Jesus Christ and help them grow in their faith. We invite you to join us in this life-changing work, building relationships and creating spaces where young people feel seen, known, and loved.

Essential Functions

• Strategy & Planning: Lead the creation and optimization of multi-channel marketing strategies to drive engagement, revenue, or brand awareness.
• Project Management: Independently manage project timelines and deliverables from concept to launch, often handling multiple tasks simultaneously.
• Data Analysis & Reporting: Experience with digital marketing platforms and metrics to track performance, analyze behavior, and provide actionable insights for optimization.
• Content Management: Oversee and update content across various digital communication tools, ensuring adherence to style guides and communication standards.
• Stakeholder Communication: Act as a central point of contact, communicating campaign objectives and results to stakeholders to facilitate data-driven decisions.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, PR, or a related field.
• Technical Skills: Proficiency in enterprise communication systems and digital communication tools.
• Experience: Minimum of 3 years of relevant marketing experience (agency or multi-functional environments preferred).
• Communication: Excellent written and verbal communication skills with a strong attention to detail in editing and proofreading.
• Mission Alignment: A commitment to the organization’s mission, including affirmation of Young Life’s Statement of Faith.
• Travel: Minimal travel required for National and Team meetings

Job Specific Working Conditions

Key Responsibilities

• Strategy and Consultation Serves as a thought partner for campaign directors across the mission of Young Life around the world in audience segmentation, offer creation and alignment, distribution strategies, reporting, and project management and coordination.
• Execute strategies developed in partnership with the Marketing Director and respective Vice Presidents of Development
• Copywriting & Messaging: Write compelling, mission-aligned content for a variety of audiences and formats, including email, social, direct response appeals, donor reports, and landing pages.
• Create messaging to combat donor attrition and improve retention.
• Creative Design: Develop on-brand visual assets using Canva (or other tools) for digital and print distribution.
• Collaborate with internal designers and writers when needed.
• Email Marketing: Plan, write, design, and manage donor email journeys using platforms like Emma and Salesforce Marketing Cloud.
• Website Content: Oversee content and light design updates on key donor-facing webpages using platforms such as TimeSites or open CMS systems.
• Project Management: Lead and execute projects independently, coordinating with development, creative, and field teams.
• Own timelines and deliverables from concept to launch.
• Performance Reporting & Optimization: Leverage Salesforce reports, Google Analytics, Meta Ads reporting, and other digital platforms to track campaign performance.
• Analyze donor behavior and marketing impact to provide actionable insights and recommend strategic optimizations to improve ROI and donor retention.
• Digital Advertising: Manage digital media buying and performance across Google Ads, Meta Ads, and media partnerships.
• Optimize campaigns for donor acquisition and retention.

Additional Qualifications

• 5 years of relevant marketing experience (agency or multi-functional environment preferred)
• Proven expertise in integrated marketing campaign strategy, execution, and performance analysis
• Proven ability to work cross-functional with a sales or fundraising team
• Working knowledge of Canva, email tools (Emma, SFMC), CMS platforms, Google Ads, Meta Business Suite, Emma insights, Webconnex
• Experience with reporting and analytics tools within Salesforce and digital platforms
• Strong customer service orientation with excellent communication skills, both verbal and written
• Passion for ministry and alignment with the mission and values of a Christ-centered organization
• Self-starter who thrives in a collaborative, fast-paced, and faith-driven team
• Excels at ideation and go-to-market execution

Preferred Experience

• Familiarity with donor lifecycle marketing, faith-based nonprofit development, and global campaigns
• Experience using Salesforce CRM or Salesforce Marketing Cloud
• Understanding of A/B testing, analytics, and fundraising KPIs

Join Us

We are seeking a creative, data-informed Marketing Manager to join our Marketing team focused on supporting our major gift strategies. This individual will lead cross-channel marketing strategies that inspire generosity, steward donor relationships, and drive revenue growth in partnership with Campaign Directors. From portfolio strategy to email communication and actionable insights, your work will be central to how we connect with current and future ministry partners around the world.

Note

The anticipated compensation for this position can range from $50,000 - $62,580 depending on relevant education, experience, and location.

"We the members of the Young Life mission - trustees, staff, instructors at Young Life schools and volunteers - join together in our affirmation of the following articles and our central purpose of proclaiming the Gospel of Jesus Christ and introducing adolescents everywhere to Jesus Christ and helping them grow in their faith."