Donor Campaign Marketing Lead

Young Life; Georgia; On-site; USD 50,000 - 63,000; Full time

Job summary

Young Life is seeking a Marketing Manager to lead cross-channel marketing strategies that engage donors and grow revenue. You will partner with Campaign Directors to align audience segmentation, offers, and distribution, while coordinating with development, creative, and field teams.

The role involves copywriting for emails, social, donor reports, and landing pages, plus optimizing campaigns using Salesforce, Google Analytics, and Meta Ads.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• Proficiency in enterprise communication systems and digital tools.
• Minimum of 3 years marketing experience (agency or multi-functional environment preferred).
• Excellent written and verbal communication with strong editing and proofreading.
• Commitment to the organization’s mission and Young Life’s Statement of Faith.
• Minimal travel for National and Team meetings.

Responsibilities

• Lead multi-channel marketing strategy development and optimization.
• Independently manage project timelines and deliverables.
• Analyze performance with digital platforms and provide actionable insights.
• Oversee content across digital tools, ensuring style guide adherence.
• Communicate objectives and results to stakeholders for data-driven decisions.
• Write mission-aligned content for emails, social, and donor communications.
• Plan and manage donor email journeys using Emma and SFMC.
• Oversee donor-facing website content and light design updates.

Skills

Strategic marketing

Project management

Data analysis

Content management

Stakeholder communication

Editing/proofreading

Education

Bachelor’s degree in Marketing/Communications/PR

Tools

Canva

Emma

Salesforce Marketing Cloud

TimeSites CMS

Google Analytics

Meta Ads

Salesforce reports

Job description

Young Life is seeking a Marketing Manager to lead cross-channel marketing strategies that engage donors and grow revenue. You will partner with Campaign Directors to align audience segmentation, offers, and distribution, while coordinating with development, creative, and field teams.

The role involves copywriting for emails, social, donor reports, and landing pages, plus optimizing campaigns using Salesforce, Google Analytics, and Meta Ads.