Marketing Campaign Manager

Employers Council, Inc.; Colorado; Hybride; USD 93 000 - 106 000; Plein temps

Avantages offerts par ce poste

Health insurance

401k match

Paid time off

Dental and Vision insurance

Remote work options

Professional development

Résumé du poste

Employers Council, Inc. is hiring a Marketing Campaign Manager in the United States. You will own campaigns from brief to publish, write content, publish across platforms, and coordinate designers, video, and partners to deliver multi-channel campaigns.

The role reports to the Marketing Director and supports all service lines. You will build web pages in WordPress/Elementor, publish blogs in Wordpress and Higher Logic, coordinate member content in Higher Logic, and craft workflows in HubSpot.

Qualifications

• Bachelor’s degree or equivalent.
• 5+ years in marketing, communications, or content roles, with a track record of owning projects from brief to launch.
• Graphic design experience.
• Strong conversion copywriting portfolio across email, web, and campaign assets.
• Hands-on CMS experience, ideally WordPress and Elementor.
• Hands-on experience with marketing automation platforms, HubSpot preferred.
• Experience building marketing assets in design platforms (Figma).
• Proven ability to run multi-channel campaigns from concept to published launch.
• Ability to guide designers, freelancers, web developers, and contributors through builds.
• Strong written communication and GA4 / Google Marketing familiarity.
• Proficiency in Microsoft 365.

Responsabilités

• Campaign execution from start to finish, coordinating copy, design, video, and paid touches.
• Manage timelines, dependencies, and handoffs across internal teams and partners.
• Guide contributors through multi-channel campaign builds to go live.
• Write marketing and sales content across the funnel: landing pages, emails, blogs, webinars, social.
• Maintain brand voice and messaging consistency across assets.
• Build and publish web pages in WordPress/Elementor and Wordpress blogs.
• Develop and coordinate member-facing content in Higher Logic (Member Central).
• Create emails, landing pages, workflows, and sequences in HubSpot.
• Schedule content and engage with social communities; ensure fast, clean live campaigns.
• Collaborate with web developers and membership teams; track work in Smartsheet.

Connaissances

5+ years in marketing

Content writing

Copywriting portfolio

Brand voice management

Verbal communication

Project management

Team coordination

Graphic design

CMS experience (WordPress/Elementor)

HubSpot experience

Figma

GA4 / Google Marketing

Microsoft 365

Formation

Bachelor’s degree or equivalent

Outils

WordPress

Elementor

HubSpot

GA4

Higher Logic

Figma

Microsoft 365

Description du poste

Employers Council partners with employers to build exceptional workplaces. Founded in 1939, we serve more than 2,000 member organizations with employment law, HR consulting, training, payroll technology, surveys, and benefits services. For over 85 years, our committed staff have worked at the top of their fields to provide the highest quality guidance to help organizations create cultures that support a highly engaged workforce.

Position Summary

The Marketing Campaign Manager owns marketing campaigns from strategic brief through published execution. This person writes the content that moves prospects and members to action, builds and publishes across our platforms, and coordinates designers, video, and partners to carry campaigns from concept to completion.

The Marketing Campaign Manager takes direction and runs with it. This role will translate strategy into finished, live work across every service line provided by Employers Council, and will guide contributors through complex, multi-channel builds. The Marketing Director sets strategy, with this role owning the campaigns that bring that strategy to life.

Compensation

Salary: $93,157-$106,000/ year

Essential Duties and Responsibilities

Campaign execution and ownership

• Responsible for building from start to finish, published campaigns, coordinating copy, design, video, and paid touches into one cohesive whole.
• Manage timelines, dependencies, and handoffs across internal team members and partners.
• Guide designers and contributors through multi-channel campaign builds and keep the work moving.

Content and copywriting

• Responsible for writing marketing and sales content across the funnel: landing pages, email sequences, sales enablement, blogs, webinar promotion, social, and nurture flows.
• Adapt voice and message to different service lines and the different buyer motivations behind them.
• Oversee brand voice and messaging consistency across every asset.

Platform implementation

• Build and publish web pages in WordPress and Elementor.
• Build and publish blogs and articles within Wordpress and Higher Logic.
• Develop and coordinate execution of member-facing content in Higher Logic (Member Central).
• Build emails, landing pages, workflows, and sequences in HubSpot.
• Schedule and post content, and engage with and respond to social communities owned by Employers Council
• Own the technical assembly of campaigns so approved work goes live quickly and cleanly.

Video and multimedia support

• Work with appropriate teams to develop scripts and manage the production pipeline for short-form and long-form video.
• Partner with our video team to move footage from shoot to published asset.

Cross-functional coordination

• Serve as the point of contact between marketing strategy and team execution.
• Coordinate with our partners, web developers, specialized services, and membership teams.
• Keep projects organized in Smartsheet with clear owners, status, timelines, and dependencies.

Requirements

Qualifications/Education

• Bachelor’s degree or equivalent
• 5+ years in marketing, communications, or content roles, with a track record of owning projects from brief to launch
• Graphic design experience
• A strong conversion copywriting portfolio across email, web, and campaign assets
• Hands-on experience building in a website CMS, ideally WordPress and Elementor
• Hands-on experience in a marketing automation platform, with HubSpot preferred
• Hands-on experience building marketing assets in design platforms, with Figma preferred
• Proven ability to run a multi-channel campaign independently, from concept through published launch
• Comfort guiding designers, freelancers, web developers, and contributors through a build
• Organized project management habits and clear, direct written communication
• Working knowledge of GA4 and other google marketing services
• Working knowledge of Microsoft 365
• This role requires effective verbal communication, including regular phone conversations and active participation in both in-person and virtual meetings. To support engagement, collaboration, and meaningful team interaction, employees are expected to participate in a camera-on meeting culture during virtual meetings.

Nice to Have

• Experience with Higher Logic or a similar community and membership platform.
• Video scripting skills
• Background in B2B, membership organizations, professional services, or HR
• Paid ads certifications across google or social platforms
• Knowledge of HTML/CSS and web design principles
• Familiarity with SEO/AEO and content structured for search and answer engines

Core Competencies

• Excellent verbal and written communication skills
• Excellent collaboration and teamwork skills
• Decision-making skills and the ability to use sound judgement
• Analytical and critical thinking skills
• Attention to detail and copy-editing skills
• Ability to demonstrate integrity through work ethic, personal accountability, professional image and ethical behavior

General office environment with opportunities to work remotely. Occasional lifting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Candidates located in Colorado Preferred

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.

Reasonable accommodations may be made to enable individuals with disabilities perform the essential functions.

Employers Council is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. Qualified applicants are provided an equal opportunity, and selection decisions are based o n job-related factors. Must be authorized to work in the United States. This role does not offer visa sponsorship.

Summary

Employers Council benefits include:

• Employer Paid Medical Insurance premium options with enhanced offerings
• Health, Flexible and Dependent care spending account options
• Dental and Vision insurance
• Unrivaled 401k match
• Employer paid Life/AD&D
• Monthly Office and Phone Stipend
• Paid time off - Vacation, holiday, float, sick
• Culture of Professional Development and Lifelong Learning