MARKETING CAMPAIGN ANALYST

TALENT Software Services; Minnesota; On-site; USD 60,000 - 75,000; Full time

Job summary

A leading software company is seeking a Marketing Campaign Analyst to support the development and execution of multi-channel marketing campaigns. The ideal candidate will have at least 3 years of experience in campaign management, strong analytical skills, and advanced proficiency in Excel. This role requires collaboration with various marketing and data teams to optimize campaign performance and report on outcomes. Competitive salary and full-time position offered.

Qualifications

• 3 years of experience in marketing campaign management or related field.
• Experience analyzing large data sets including structured and unstructured data.
• Proven execution ability with multi-channel marketing campaigns.

Responsibilities

• Support the development and execution of multi-channel marketing campaigns.
• Set pre-campaign analytics objectives and develop audiences.
• Provide performance measurement of campaigns.

Skills

Experience in marketing campaign management

Data analysis

Advanced Excel skills

Persuasive communication

Project management

Tools

Adobe

Oracle

Salesforce

Job description

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• The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.
• -Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
• -The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
• -The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
• -They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
• -The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
  
  

Job Summary:

• The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.
• -Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
• -The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
• -The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
• -They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
• -The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
  
  

Required Skills & Experience:

• -3 years of experience in marketing campaign management or a related field.
• -Experience analyzing large data sets that may include structured and unstructured data.
• -Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
• -Advanced Excel skills.
• -Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
• -Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
• -Proven ability to use reporting tools to convert data into meaningful analyses and insights.
• -Proven ability to translate between business and technical stakeholders.
• -Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
• -Must have experience in effectively meeting deadlines on-time with a quality product.
• -Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
• -Will work independently and collaboratively to prioritize and drive forward multiple projects.
• -Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• -Position may require occasional travel and the flexibility to work weekends and evenings as necessary.
  
  

Preferred Skills & Experience:

• -Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
• -Experience in the use of next best action, customer lifetime value or churn prediction models.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  IT Services and IT Consulting

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