Marketing & Business Retention Specialist

Midwestcityok; Midwest City (OK); On-site; USD 48,000 - 51,000; Full time

Job summary

The City of Midwest City is seeking a Marketing & Business Retention Specialist in the Communications & Marketing Department to enhance resident and business engagement. You will craft public information and campaigns, write for multiple media channels, and manage city communications with a focus on clear, engaging content.

You will also develop the city website, coordinate media relations, and support business outreach with the Economic Development Director within city limits.

Qualifications

• High school graduate or equivalent.
• Valid Oklahoma driver license and insurable.
• Proficiency with Canva, Adobe Tools, Microsoft Suite, and Constant Contact.
• Broad knowledge of marketing, graphic design, journalism, photography.

Responsibilities

• Strategically plan, monitor and evaluate complex programs and initiatives.
• Promote City services, events and programs through writing content for various media outlets.
• Produce social media materials for events and activities.
• Communicate City services and issues to diverse audiences including officials, media, and the public.
• Coordinate development of information strategies on city-wide programs and craft communications plans.
• Write content for trade publications and media; script speeches and messages as needed.
• Coordinate media coverage of city events; build relationships with community sectors.
• Assist in website updates; monitor posts on social platforms; help establish policies for content.
• Create informational materials; maintain City graphics and logos.
• Ensure accuracy and tone across communications; protect brand and image.

Skills

Graphic design

Marketing knowledge

Journalism

Photography

Education

High school diploma or equivalent

Associate's degree in marketing, communications, public relations, event management, business administration, hospitality administration, or related field (preferred)

Tools

Canva

Adobe Tools

Microsoft Suite

Constant Contact

Job description

Now Hiring: Marketing & Business Retention Specialist

Communications & Marketing Department | City of Midwest City

Starting Pay: $22.9348 - $24.2843/HR with Benefits

* This position is designated as safety/security sensitive and is subject to pre-employment, reasonable suspicion and random drug and alcohol screening.

Application Deadline

Applications accepted until filled.

Join Our Team!

The City of Midwest City is accepting applications for the position of Marketing & Business Retention Specialist in the Communications & Marketing Department.

What You'll Do

In this role, you will enhance resident and employee understanding of City objectives, issues, decisions, and challenges through public information and marketing programs and campaigns; seeking to increase resident and stakeholder engagement in City events, services and operations; writing and creating content for various media channels to communicate City events and issues; developing and managing the City website; with direction and assistance from department director, developing city-wide media relations initiatives; overseeing the production of educational videos and other multimedia content. You will work with the Economic Development Director on business outreach and retention activities, visiting and interviewing businesses within the City limits and providing education on City resources and processes.

Primary responsibilities include:

• Assists the department directors in strategically planning, monitoring and evaluating complex programs, projects and initiatives.
• Seeks opportunities to promote City services, events, and programs through writing content for various media outlets and publications and other methods.
• Produces social media promotion materials for special events and activities.
• Assists the Communications & Marketing Director in communicating all aspects of City services, programs and issues to various audiences including: elected officials, media representatives, city employees, business and community leaders, students, and the general public.
• Coordinates meetings related to the development of information strategies on City-wide programs; edits City documents and publications for consistency with overall City message; and develops and recommends communications plans and strategies.
• Writes content for trade publications and other media outlets to communicate City events and issues; scripts speeches, presentations, and messages as needed.
• Assists the Communications & Marketing Director in coordinating media coverage of City groundbreakings, ribbon cuttings, and other special events.
• Builds or enhances relationships within various sectors of the community (i.e. businesses, chambers of commerce, universities, non-profits, faith-based organizations, service organizations, etc.) and seeks opportunities to disseminate information about City programs, services, and issues.
• Assists in writing and editing content on the City's website; assists department liaisons in making updates to their website content; monitors posts made to the City website and/or Social Media outlets such as Facebook, X, YouTube, Instagram, and Next Door; assists in establishing policies and standards related to same.
• Creates or assists with creation of utility bill inserts, brochures, posters, flyers, advertisements and other informational materials; maintains City graphics and logos.
• Exercises exceptional oral, editing and written communications expressing complex ideas and instructions with tact and diplomacy. Detail orientation is a must to ensure all written materials are carefully crafted with no grammatical errors.
• Protects brand and image while managing development of programs, flyers, posters, ads, drop cards and sponsorship campaigns. Oversee design, creation and material assembly for presentations, illustrations, photography, publications, television production and exhibits among others.
• Performs business retention tasks and coordinates with the Economic Development Director on related activities. Fulfills Economic Development Director responsibilities in their absence.
• Listens to feedback, concerns, and comments from residents, visitors, businesses, and the general public, and responds as appropriate.
• Maintains confidentiality of information, as required.
• Operates city vehicle on a regular basis. Regularly visits businesses and organizations and attends events around the city.
• Performs any other related duties as required or assigned.

Minimum Qualifications

Applicants must have:

High school graduate or equivalent

Employee must possess a valid Oklahoma driver license and be insurable

Proficiency with software and online tools such as Canva, Adobe Tools, Microsoft Suite, and Constant Contact.

Broad knowledge of such fields as graphic design, marketing, journalism, photography, etc.

Preferred Qualifications

• Associate's degree in marketing, communications, public relations, event management, business administration, hospitality administration, or related field is preferred
• One year of direct related and progressively responsible work experience in the social media management, marketing, journalism, tourism, or hospitality industries may substitute for the degree preference

Certification Requirements

None

Other Significant Facts

• Evening and weekend work may be required

The City of Midwest City is an Equal Opportunity Employer (EOE).

Safety-Sensitive Position

This position is designated as safety/security sensitive and is subject to pre-employment, reasonable suspicion, and random drug and alcohol screening. The position is also subject to applicable drug and alcohol testing requirements under the United States Department of Transportation regulations, the Oklahoma Standards for Workplace Drug and Alcohol Testing Act, and/or Oklahoma Medical Marijuana laws. Marijuana is included in the drug panel screening. Possession of a medical marijuana license does not excuse an employee from the testing process or the consequences of testing positive for marijuana.

*This is a job posting abbreviated from the full job description. For the full job description, please contact Human Resources.