Marketing Business Development Manager

Fertility Specialists Network; United States; Hybrid; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Fertility Specialists Network seeks a Business Development Manager to drive referral growth and expand the IVFMD Texas presence across Dallas–Fort Worth. You will blend strategic planning, field outreach, physician relations, territory development, and local marketing support.

In this autonomous role, you will build relationships with OB/GYNs and hospitals, own the Dallas–Fort Worth territory, and translate market insights into measurable patient referrals while partnering with FSN marketing and

Qualifikationen

• Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, or a related field.
• 2+ years of experience in business development, healthcare sales, physician relations, field marketing, medical device/pharmaceutical sales, or healthcare-related marketing.
• Demonstrated ability to prospect, develop, and grow professional relationships rather than solely maintain established accounts.
• Excellent verbal and written communication skills engaging physicians, administrators, executives, and clinical teams.

Aufgaben

• Drive referral growth and territory management across IVFMD Texas locations.
• Maintain field presence through in-person visits, events, and community engagement.
• Collaborate with FSN marketing to align local initiatives with brand strategies.
• Track performance and report progress to FSN leadership.

Kenntnisse

Business development

Physician relations

Field marketing

Strategic planning

Territory management

Relationship building

Communication

Ausbildung

Bachelor’s degree in Business/Marketing/Communications/Healthcare Administration

Tools

CRM systems

Jobbeschreibung

The Business Development Manager plays a critical role in driving referral growth and expanding the presence of IVFMD Texas throughout the Dallas-Fort Worth healthcare community.

This role blends strategic business development, hands-on field outreach, physician relationship management, territory development, and local marketing support. The Business Development Manager will serve as a key representative of IVFMD Texas in the community and a central connector between referring providers, IVFMD Texas physicians, clinic leadership, and the FSN marketing team.

Supporting all four IVFMD Texas locations—Arlington, Irving, Dallas, and Frisco—this individual will be responsible for developing a strategic approach to a large and diverse referral market while identifying opportunities specific to each clinic and physician.

Operating with a high degree of autonomy, this individual will be expected to identify opportunities, build meaningful relationships, execute consistently, and develop a sophisticated understanding of the North Texas healthcare landscape. Success in this role requires sound judgment, strong business acumen, exceptional organization, consistent field activity, and the ability to turn relationships and market insights into measurable referral and patient-volume growth.

Key Responsibilities

• Referral Growth & Territory Management
• Build, maintain, and grow trusted relationships with OB/GYNs, primary care providers, urologists, oncologists, surgeons, genetic counselors, and other healthcare and community partners to drive consistent patient referrals.
• Take ownership of the Dallas-Fort Worth territory, developing strategic plans that support referral growth across IVFMD Texas’s Arlington, Irving, Dallas, and Frisco locations.
• Develop targeted strategies for each location based on physician availability, geography, referral patterns, growth opportunities, and competitive dynamics.
• Build a strong understanding of IVFMD Texas physicians, services, areas of expertise, treatment options, and patient pathways to effectively communicate the practice’s differentiators to referring providers.
• Strengthen existing referral relationships while consistently identifying, prospecting, and activating new referral sources.
• Identify referral gaps, competitive opportunities, and underserved areas within the market and develop targeted outreach strategies to address them.

Field Outreach & Physician Engagement

• Maintain a consistent and highly visible presence in the field through in-person office visits, physician lunches, educational meetings, networking opportunities, and community engagement.
• Develop meaningful relationships with physicians as well as referral-office administrators, nurses, referral coordinators, and other key decision-makers.
• Coordinate opportunities for IVFMD Texas physicians to meet and build relationships directly with referring providers.
• Develop thoughtful follow-up strategies that move prospective referral relationships from initial introduction to active, ongoing partnerships.
• Ensure field activity is purposeful, organized, and aligned with broader territory and growth priorities.
• Serve as a professional, ethical, knowledgeable, and credible representative of IVFMD Texas and FSN throughout the North Texas community.

Marketing & Event Execution

• Plan and execute innovative and traditional local marketing initiatives, including physician events, educational programs, open houses, community partnerships, networking events, and referral-development initiatives.
• Identify creative opportunities to increase IVFMD Texas visibility and differentiate the practice within the highly competitive Dallas-Fort Worth fertility market.
• Support strategic initiatives surrounding new physicians, new locations, service-line growth, and other practice expansion efforts.
• Partner closely with FSN marketing leadership to ensure local initiatives align with broader brand, marketing, and growth strategies.
• Own local execution and follow-through for business development events, including invitation strategy, outreach, attendance development, relationship follow-up, and measurement of results.

Public Relations & Physician Visibility

• Identify opportunities to elevate IVFMD Texas physicians through local media, podcasts, grand rounds, speaking engagements, professional organizations, hospital relationships, educational events, and community partnerships.
• Develop relationships with relevant medical societies, hospital systems, healthcare organizations, employers, and community partners that can expand physician visibility and referral opportunities.
• Proactively identify opportunities for IVFMD Texas physicians to establish stronger relationships with providers throughout their individual referral markets.
• Partner with FSN marketing and clinical teams to ensure consistent messaging and strong representation of the IVFMD Texas brand.

Data, Reporting & Performance Tracking

• Maintain organized and accurate reporting systems to track field activity, referral growth, account development, physician engagement, and market opportunities.
• Monitor referral trends by physician, account, geography, and IVFMD Texas location to identify high-performing relationships, declining accounts, referral gaps, and opportunities for additional growth.
• Develop and maintain territory plans with clear goals, target accounts, priorities, next steps, and measurable outcomes.
• Maintain accurate documentation of outreach activity and account development within designated CRM and reporting platforms.
• Use data and business insights to continuously refine territory strategy and prioritize activities with the greatest potential impact.
• Provide regular updates to FSN leadership regarding progress, opportunities, competitive intelligence, barriers, and referral-development performance.
• Collaborate closely with IVFMD Texas physicians, clinic leadership, staff, and the FSN marketing team to support growth initiatives and physician visibility.
• Identify patient and provider questions, competitive activity, market trends, and referral barriers from the field that can inform marketing campaigns and business strategy.
• Provide the FSN marketing team with insights and opportunities for educational, physician-led, behind-the-scenes, and thought-leadership content.
• Serve as the local eyes and ears of the FSN marketing and growth team, proactively communicating changes within the North Texas fertility and healthcare landscape.
• Share competitive intelligence regarding physician movement, new practices, hospital relationships, fertility benefits, market expansion, and other developments that could impact IVFMD Texas.

Qualifications & Professional Competencies

• Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, or a related field.
• 2+ years of experience in business development, healthcare sales, physician relations, field marketing, medical device/pharmaceutical sales, or healthcare-related marketing.
• Experience developing relationships with physicians, medical practices, hospital systems, or healthcare organizations strongly preferred.
• Knowledge of the Dallas-Fort Worth healthcare market and existing provider relationships are highly desirable.
• Strong business and financial acumen with an understanding of growth drivers, referral dynamics, territory development, and performance metrics.
• Demonstrated ability to prospect, develop, and grow professional relationships rather than solely maintain established accounts.
• Exceptional organizational, planning, and time-management skills with the ability to effectively manage a large geographic territory and multiple priorities.
• Proven ability to work independently, take initiative, solve problems, and maintain accountability while collaborating effectively with a broader team.
• Excellent verbal and written communication skills with the confidence and professionalism to engage physicians, administrators, executives, and clinical teams.
• Positive, solutions-oriented mindset with a strong sense of ownership, perseverance, urgency, and follow-through.
• Comfortable spending significant time in the field and traveling throughout the Dallas-Fort Worth metroplex and surrounding referral markets.
• Ability to occasionally attend early-morning, evening, or weekend events based on physician and community engagement opportunities.

What Success Looks Like

Success in this role is ultimately measured by growth. The Business Development Manager will build a strong, organized referral pipeline; increase engagement with existing referring providers; establish new referral relationships; expand physician visibility; and translate consistent field activity into measurable patient and referral growth across all four IVFMD Texas locations.

The strongest candidate will approach the territory as a business: understanding where growth is coming from, where opportunities are being missed, which relationships require investment, and how to strategically position IVFMD Texas and its physicians for continued growth throughout North Texas