Marketing & Business Development Director

Southwest Medical Center, Inc.; Liberal (KS); On-site; USD 110,000 - 180,000; Full time

Job summary

Southwest Medical Center, Inc. seeks a Director of Marketing and Business Development to provide strategic leadership across marketing, communications, and public relations. This exempt, full-time role reports to the CEO with occasional evening and weekend availability.

The position also focuses on physician recruitment and community health initiatives, serving as the primary media contact. The role drives multi-site marketing operations, program development, and budget oversight while

Qualifications

• Bachelor’s or Master’s degree required in a related field.
• Progressive leadership in healthcare marketing, communications, or business development preferred.
• Experience overseeing multi-site healthcare marketing operations preferred.
• Excellent written, verbal, presentation and organizational skills.

Responsibilities

• Develop and execute strategic marketing and business development plans.
• Lead digital, print, broadcast, and social media campaigns.
• Oversee brand management, PR, website content, and community outreach.
• Support physician recruitment, retention, and service-line growth.
• Coordinate community events, health fairs, and public education initiatives.
• Manage department budget, vendors, and marketing performance.
• Serve as the organization’s primary media and public communications contact.

Skills

Strategic marketing leadership

Healthcare marketing experience

Campaign management

Bilingual English/Spanish

Public relations & communications

Budget management

Education

Bachelor's or Master's in Marketing/Communications/Healthcare Administration

Job description

Director of Marketing and Business Development

The Marketing & Business Development Director position provides strategic leadership for marketing, communications, public relations, physician recruitment and retention, business development, community engagement, and community health initiatives. This is a full-time, exempt position reporting directly to the CEO. Occasional evening and weekend availability is required.

Key Responsibilities:

• Develop and execute strategic marketing and business development plans.
• Lead digital, print, broadcast, and social media campaigns.
• Oversee brand management, public relations, website content, and community outreach.
• Support physician recruitment, retention, and service-line growth.
• Coordinate community events, health fairs, and public education initiatives.
• Manage the department’s budget, vendors, and marketing performance.
• Serve as the organization’s primary media and public communications contact.

Qualifications:

• Bachelor’s or master’s degree in Marketing, Public Relations, Communications, Journalism, English, Business, Healthcare Administration, or a related field required.
• Progressive leadership experience in healthcare marketing, communications, or business development preferred.
• Experience overseeing multi-site healthcare marketing operations strongly preferred.
• Exceptional written, verbal, presentation, interpersonal, and organizational skills.
• Bilingual communication capabilities in English and Spanish are highly valued.