Marketing & Business Development Coordinator

TAG Auto Group; Merrillville (IN); On-site; USD 42,000 - 60,000; Full time

Job summary

TAG Auto Group is seeking a Marketing & Business Development Coordinator to enrich marketing initiatives and develop business opportunities. The role involves coordinating campaigns, maintaining brand consistency, and supporting customer relationships across locations.

The ideal candidate communicates well, manages multiple projects, and creates engaging content while supporting strategic partnerships and growth.

Qualifications

• 1–3 years of marketing, business development, sales, or communications experience.
• Strong written and verbal communication skills.
• Friendly, professional, and confident when interacting with customers and partners.
• Organized with attention to detail and follow-through.
• Creative, proactive, and able to take initiative.
• Able to manage multiple projects and deadlines.
• Familiarity with social media platforms.
• Proficient with Microsoft Office/SharePoint.

Responsibilities

• Assist with planning and coordinating marketing campaigns, promotions, and company initiatives.
• Help manage TAG Auto Group’s social media presence and coordinate content across platforms.
• Assist with creating marketing materials, digital content, flyers, presentations, and promotional materials.
• Help ensure consistent TAG Auto Group branding and messaging across locations and marketing channels.
• Coordinate with outside marketing vendors, media outlets, print companies, and other partners.
• Track marketing activities, engagement, and campaign results and provide updates to leadership.
• Help showcase TAG Auto Group’s employees, locations, services, company culture, and accomplishments.
• Assist with identifying and developing new business and referral opportunities.
• Build and maintain professional relationships with insurance partners, dealerships, fleet companies, rental agencies, local businesses, and other strategic partners.

Skills

Marketing campaigns

Social media management

Content creation

Brand management

Relationship building

Project coordination

MS Office / SharePoint

Communication

Organization

Tools

Microsoft Office / SharePoint

Job description

Marketing & Business Development Coordinator

Job Description

Department: Marketing & Business Development
Reports To: Executive Leadership
Employment Type: Full-Time

POSITION SUMMARY

TAG Auto Group is seeking a motivated, organized, and creative Marketing & Business Development Coordinator to enrich the company’s marketing initiatives and business development efforts. This position will help coordinate marketing campaigns, maintain brand consistency, support customer and business relationships, and identify opportunities that contribute to the continued growth of TAG Auto Group. The ideal candidate is a strong communicator and relationship builder who is comfortable managing multiple projects, coordinating marketing activities, creating content, and supporting business development efforts.

KEY RESPONSIBILITIES

Marketing & Brand Support

• Assist with planning and coordinating marketing campaigns, promotions, and company initiatives.
• Help manage TAG Auto Group’s social media presence and coordinate engaging content across platforms.
• Assist with creating marketing materials, digital content, flyers, presentations, and promotional materials.
• Help ensure consistent TAG Auto Group branding and messaging across locations and marketing channels.
• Coordinate with outside marketing vendors, media outlets, print companies, and other partners.
• Track marketing activities, engagement, and campaign results and provide updates to leadership.
• Help showcase TAG Auto Group’s employees, locations, services, company culture, and accomplishments.

Business Development Support

• Assist with identifying and developing new business and referral opportunities.
• Build and maintain professional relationships with insurance partners, dealerships, fleet companies, rental agencies, local businesses, and other strategic partners.
• Support outreach efforts through phone calls, emails, networking, visits, and follow-up activities.
• Help coordinate meetings, presentations, and business development opportunities.
• Maintain organized records of business contacts, prospects, partnerships, and follow-up activities.
• Assist leadership and location managers with initiatives designed to increase customer referrals and business opportunities.
• Research local businesses, industry trends, competitors, and potential partnership opportunities.

Administrative & Team Support

• Maintain marketing calendars, contact lists, promotional schedules, and business development records.
• Coordinate projects and deadlines with internal departments and TAG Auto Group locations.
• Provide regular updates to leadership regarding ongoing marketing and business development activities.
• Work collaboratively with management and team members to support company goals and initiatives.
• Take on additional projects and responsibilities as needed to support the growth of TAG Auto Group.

EDUCATION, QUALIFICATIONS, & SKILLS

• 1–3 years of experience in marketing, business development, sales, communications, customer service, or a related field preferred.
• Strong written and verbal communication skills.
• Friendly, professional, and confident when interacting with customers and business partners.
• Organized with strong attention to detail and follow-through.
• Creative, proactive, and willing to take initiative.
• Comfortable managing multiple projects and deadlines.
• Familiarity with social media platforms and Microsoft Office/SharePoint Workspace.
• Ability to work independently and be self-managed while also being a strong team player.
• Valid driver's license and reliable transportation for occasional travel between locations and events