Marketing Brand Manager - Heavy Constructions Materials Segment
Quikrete
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Benefits offered by this job
Job summary
QUIKRETE Corporate in Atlanta, GA seeks an experienced Brand Manager for Heavy Construction Materials (HCM). You will lead marketing initiatives across Ready-Mix, Cement, Aggregates, and Asphalt & Construction, reporting to the Senior President of HCM and collaborating with marketing leadership.
The role blends strategic thinking with hands-on execution, with about 60% tactical work focused on campaigns, materials, and vendor coordination to drive growth and market share.
Qualifications
- 5–10 years of professional B2B marketing experience, including sales support.
- Experience leading brand initiatives for heavy construction or industrial markets.
- Proven ability to balance strategic planning with hands-on execution.
Responsibilities
- Develop and execute marketing strategies for QUIKRETE Heavy Construction Materials.
- Position the brand as a trusted partner for infrastructure and large-scale projects.
- Collaborate with sales, operations, and leadership to align marketing with regional priorities.
- Lead identity, messaging, campaigns, digital and print collateral.
- Coordinate vendor and agency partnerships; manage events and PR activities.
- Support product launches and market expansions with marketing tools.
Skills
Education
Job description
The QUIKRETE Companies is seeking an experienced Brand Manager - Heavy Construction Materials (HCM) at our Corporate office in Atlanta, GA. The Brand Manager is tasked to lead marketing initiatives supporting the company’s Heavy Construction Materials segment, including Ready-Mix, Cement, Aggregates (stone, sand, gravel, lightweight aggregates), and Asphalt & Construction (paving, grading, etc.).
Reporting to the Senior President of the Heavy Construction Materials Segment while working closely with the presidents leading the HCM divisions, and the Vice President, Marketing, QUIKRETE, the Brand Manager will be responsible for developing and executing marketing initiatives that support sales growth, market share expansion, and brand leadership in the construction materials industry.
This role requires both strategic thinking and hands-on execution. While the Brand Manager will help shape marketing strategy and positioning, approximately 60% of the role is tactical, focused on implementing marketing programs, supporting the sales organization, coordinating campaigns, managing vendors, and developing marketing materials.
The position will be supported by a shared services marketing team and cross-functional partners across sales, operations, and leadership to ensure effective execution of marketing initiatives.
In addition to marketing responsibilities, the role will support public relations and community engagement efforts, helping maintain strong relationships with industry stakeholders, municipalities, and communities where the company operates.
Competitive wages.
Company provided benefits: Medical, Dental, Vision, Company paid life and disability benefits, paid vacation, and 401K.
- Increase market share and sales by driving awareness, trial, and preference for QUIKRETE Heavy Construction Materials products and services.
- Position QUIKRETE as a trusted solutions provider across Ready-Mix, Cement, Aggregates, Asphalt & Construction.
- Support the HCM sales teams by providing marketing programs and tools that help win projects and strengthen customer relationships.
- Monitor competitive activity, market trends, and customer purchasing behavior within the construction materials industry.
- Serve as the product knowledge expert and brand ambassador for the Heavy Construction Materials segment.
- Strengthen industry visibility, public relations, and community engagement in markets where the company operates.
- Contribute to marketing strategies supporting the Heavy Construction Materials segment.
- Help position QUIKRETE as the preferred partner for infrastructure, commercial construction, and large-scale projects.
- Identify opportunities to improve brand visibility, product positioning, market differentiation and brand reputation/community engagement.
- Partner with sales leadership to align marketing initiatives with regional priorities and major project opportunities.
Working with the shared services marketing team, lead and execute marketing initiatives including:
- Brand identity and messaging
- Advertising and campaign execution
- Digital and social media marketing
- Sales collateral including:
- Project sheets
- Sales presentations
- Signage and promotional materials
- Case studies and product literature
- Trade shows and industry events
- Vendor and agency coordination
- Marketing support for product launches and market expansions
- Collaborate closely with sales leadership and regional teams to identify opportunities to support customer acquisition and project wins.
- Develop marketing tools that help the sales organization communicate the value and capabilities of QUIKRETE products and services.
- Support marketing initiatives that strengthen relationships with contractors, developers, infrastructure agencies, and commercial builders.
- Manage public relations initiatives related to the Heavy Construction Materials segment.
- Assist with development of news releases, industry announcements, and thought leadership opportunities.
- Coordinate communications related to major projects, plant investments, and infrastructure initiatives.
- Help strengthen relationships with local communities, municipalities, and industry organizations where company facilities operate.
- Monitor developments within the cement, aggregates, ready-mix, and infrastructure markets.
- Track competitor activity, pricing dynamics, and market positioning.
- Strong business acumen and commercial awareness.
- Excellent written and verbal communication skills.
- Ability to think both strategically and tactically, balancing planning with execution.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- 5-10 years of professional B2B marketing experience, including experience supporting sales organizations.
- Experience across the full marketing mix, including advertising, digital marketing, events, PR, and sales enablement.
- Experience collaborating with sales teams, operations leadership, and external vendors or agencies.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Experience serving as a Brand Manager or equivalent role accountable for brand performance and results.
- Industry experience in construction materials, infrastructure, or industrial manufacturing, including:
- Cement
- Aggregates
- Ready-Mix Concrete
- Asphalt
- Construction or infrastructure materials
- Experience supporting public relations, media relations, or community engagement initiatives.
- Familiarity with contractor, infrastructure, or government procurement markets.
Each day brings new challenges, and we make sure you are prepared for it all. Our dedication to continual improvement and hands‑on training ensures you are ready for the many new experiences and challenges that you will face. We offer:
A friendly and team‑oriented work environment, with a supportive management team.
Hands‑on training for our employees and opportunities for advancement.
A company dedicated to continuous improvement.
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