Marketing & Brand Manager

Gulla CPA; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Help shape the future of a high-growth

Direct collaboration with firm lead

Job summary

Gulla CPA is seeking a Marketing & Brand Manager to own the firm’s marketing engine across growth-minded business owners in the United States. You will lead content, social media, HubSpot, campaigns, and brand consistency while collaborating with firm leadership.

This role blends strategy and execution, offering visibility into leadership, a flexible work environment, and opportunities to shape a growing professional services brand through multi-channel programs.

Qualifications

• 15+ years of marketing experience.
• Experience in CPA/financial services or B2B service industries.
• Hands-on experience with HubSpot.
• Strong social media management background.
• Excellent writing, editing, and communication skills.
• Experience developing and executing content strategies.
• Strong project management and organizational skills.
• Ability to manage multiple priorities and deadlines.

Responsibilities

• Develop and execute marketing plans supporting firm growth.
• Manage annual marketing calendar and campaign schedule.
• Identify trends, technologies, and best practices.
• Increase brand awareness and engagement.
• Monitor marketing performance and report metrics to leadership.
• Create and manage content calendars across channels.
• Coordinate blog articles, newsletters, videos, podcasts, and client stories.
• Transform leadership insights into engaging content and repurpose across formats.
• Oversee HubSpot campaigns, workflows, and data quality.
• Maintain brand voice and consistency across channels.
• Coordinate website updates and vendor relationships.
• Support webinars, events, and speaking engagements promotion.

Skills

HubSpot

Content strategy

Social media management

Brand management

Copywriting

Project management

Analytics

Tools

HubSpot

Job description

Help build the marketing engine behind a fast-growing CPA and advisory firm.

Gulla CPA is a modern accounting, tax, and advisory firm serving growth-minded business owners across the United States. As we continue expanding our Tax Advisory and Fractional CFO service lines, we are looking for a Marketing & Brand Manager to take ownership of our marketing efforts and help elevate our firm's visibility, thought leadership, and brand presence.

This is an exciting opportunity for someone who enjoys both strategy and execution. You'll work closely with firm leadership to develop marketing initiatives while owning the day-to-day management of content, social media, HubSpot, marketing campaigns, and brand consistency.

Our leadership team will focus on business development and client relationships. Your role will be to ensure our marketing efforts are organized, effective, creative, and consistently executed across all channels.

What You'll Do

• Develop and execute marketing plans that support firm growth objectives
• Manage the annual marketing calendar and campaign schedule
• Identify emerging marketing trends, technologies, and best practices
• Recommend innovative ways to increase brand awareness and engagement
• Monitor marketing performance and report key metrics to leadership

Content Development

• Create and manage content calendars
• Coordinate blog articles, newsletters, videos, podcasts, and client success stories
• Transform leadership insights into engaging marketing content
• Repurpose content across multiple channels and formats
• Ensure consistent messaging and brand voice

Social Media Management

Manage and grow the firm's presence across platforms including:

• LinkedIn
• Facebook
• Instagram
• YouTube
• Other relevant platforms

Responsibilities include:

• Content creation and scheduling
• Audience growth strategies
• Performance tracking and reporting
• Coordination of video and multimedia content

HubSpot Management

• Serve as the primary owner and administrator of HubSpot
• Build and manage email marketing campaigns
• Create and optimize workflows and automations
• Maintain CRM organization and data quality
• Develop landing pages, forms, and campaign assets
• Track engagement and marketing analytics
• Build dashboards and reporting for leadership

Marketing Operations

• Coordinate website updates
• Manage relationships with outside vendors and designers
• Organize marketing assets and brand resources
• Assist with webinar, event, and speaking engagement promotion
• Ensure marketing initiatives are completed on time and on brand

What We're Looking For

Required Qualifications

• 15+ years of marketing experience
• CPA, financial services, wealth management, consulting, or B2B service industry experience
• Hands-on experience with HubSpot
• Strong social media management background
• Excellent writing, editing, and communication skills
• Experience developing and executing content strategies
• Strong project management and organizational skills
• Ability to manage multiple priorities and deadlines

Preferred Qualifications

• Experience marketing professional service firms
• HubSpot certifications
• Basic graphic design experience
• Experience with video marketing and content production
• Understanding of SEO and digital marketing analytics

Who Will Thrive in This Role

You may be a great fit if you:

• Love turning ideas into content
• Enjoy both strategic thinking and hands-on execution
• Stay current on marketing trends and emerging platforms
• Are highly organized and detail-oriented
• Can move projects forward without constant direction
• Want to help build and scale a growing brand

Compensation will be commensurate with experience, qualifications, and demonstrated HubSpot and content marketing expertise.

Benefits include:

• Competitive compensation
• Flexible work environment
• Opportunity to help shape the future of a high-growth advisory firm
• Direct collaboration with firm leadership

Gulla CPA is building a modern accounting and advisory firm focused on helping business owners grow with confidence. Our core services include Accounting, Tax Compliance, Tax Advisory, and Fractional CFO services. We combine technical expertise with a proactive, client-focused approach to help our clients make better financial decisions and achieve long-term success.

If you're excited about creating meaningful content, building a respected brand, and helping drive the marketing strategy of a growing professional services firm, we'd love to hear from you.