Marketing & Brand Manager

Gulla CPA; Troy (MI); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Flexible work environment

Professional development opportunities

Direct collaboration with firm leaders

Job summary

Gulla CPA is seeking a Marketing & Brand Manager to own the firm’s marketing initiatives, elevate visibility, and drive brand consistency. You will lead strategy and day-to-day execution across content, social media, HubSpot campaigns, and dashboards for leadership.

You’ll partner with firm leadership to build marketing plans, manage vendors, and ensure timely, on-brand delivery across channels while growing the firm’s thought leadership in tax advisory and fractional CFO services.

Qualifications

• 10+ years of marketing experience.
• Experience with HubSpot and content marketing.
• Strong social media management background.
• Excellent writing, editing, and communication skills.
• Experience developing and executing content strategies.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute marketing plans that support firm growth objectives.
• Manage the annual marketing calendar and campaign schedule.
• Identify emerging marketing trends, technologies, and best practices.
• Create and manage content calendars and coordinate channels (blog, newsletters, video, podcasts, client stories).
• Manage social media presence across LinkedIn, Facebook, Instagram, YouTube and others.

Skills

Marketing strategy

HubSpot

Social media

Content writing

Content strategy

Project management

Organizational skills

Tools

HubSpot

Job description

Help build the marketing engine behind a fast-growing CPA and advisory firm.

Gulla CPA is a modern accounting, tax, and advisory firm serving growth-minded business owners across the United States. As we continue expanding our Tax Advisory and Fractional CFO service lines, we are looking for a Marketing & Brand Manager to take ownership of our marketing efforts and help elevate our firm's visibility, thought leadership, and brand presence.

This is an exciting opportunity for someone who enjoys both strategy and execution. You'll work closely with firm leadership to develop marketing initiatives while owning the day‑to‑day management of content, social media, HubSpot, marketing campaigns, and brand consistency.

Our leadership team will focus on business development and client relationships. Your role will be to ensure our marketing efforts are organized, effective, creative, and consistently executed across all channels.

What You'll Do

Marketing Strategy & Planning

• Develop and execute marketing plans that support firm growth objectives
• Manage the annual marketing calendar and campaign schedule
• Identify emerging marketing trends, technologies, and best practices
• Recommend innovative ways to increase brand awareness and engagement
• Monitor marketing performance and report key metrics to leadership

Content Development

• Create and manage content calendars
• Coordinate blog articles, newsletters, videos, podcasts, and client success stories
• Transform leadership insights into engaging marketing content
• Repurpose content across multiple channels and formats
• Ensure consistent messaging and brand voice

Social Media Management

Manage and grow the firm's presence across platforms including:

• LinkedIn
• Facebook
• Instagram
• YouTube
• Other relevant platforms

Responsibilities include:

• Content creation and scheduling
• Audience growth strategies
• Community engagement
• Performance tracking and reporting
• Coordination of video and multimedia content

HubSpot Management

• Serve as the primary owner and administrator of HubSpot
• Build and manage email marketing campaigns
• Create and optimize workflows and automations
• Maintain CRM organization and data quality
• Develop landing pages, forms, and campaign assets
• Track engagement and marketing analytics
• Build dashboards and reporting for leadership

Marketing Operations

• Coordinate website updates
• Manage relationships with outside vendors and designers
• Organize marketing assets and brand resourcesAssist with webinar, event, and speaking engagement promotion
• Ensure marketing initiatives are completed on time and on brand

What We're Looking For

Required Qualifications

• 10+ years of marketing experience
• CPA, financial services, wealth management, consulting, or B2B service industry experience
• Hands‑on experience with HubSpot
• Strong social media management background
• Excellent writing, editing, and communication skills
• Experience developing and executing content strategies
• Strong project management and organizational skills
• Ability to manage multiple priorities and deadlines

Preferred Qualifications

• Experience marketing professional service firms
• HubSpot certifications
• Basic graphic design experience
• Experience with video marketing and content production
• Understanding of SEO and digital marketing analytics

Who Will Thrive in This Role

You may be a great fit if you:

• Love turning ideas into content
• Enjoy both strategic thinking and hands‑on execution
• Stay current on marketing trends and emerging platforms
• Are highly organized and detail-oriented
• Can move projects forward without constant direction
• Want to help build and scale a growing brand

Compensation & Benefits

Compensation will be commensurate with experience, qualifications, and demonstrated HubSpot and content marketing expertise.

Benefits include:

• Competitive compensation
• Flexible work environment
• Professional development opportunities
• Opportunity to help shape the future of a high‑growth advisory firm
• Direct collaboration with firm leadership

About Gulla CPA

Gulla CPA is building a modern accounting and advisory firm focused on helping business owners grow with confidence. Our core services include Accounting, Tax Compliance, Tax Advisory, and Fractional CFO services. We combine technical expertise with a proactive, client‑focused approach to help our clients make better financial decisions and achieve long‑term success.

If you're excited about creating meaningful content, building a respected brand, and helping drive the marketing strategy of a growing professional services firm, we'd love to hear from you.