Commercial Development Manager

Abbott; Madison (WI); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Career development

Medical coverage

Retirement plan

Great workplace reputation

Diversity & inclusion

Job summary

Abbott in Madison, WI is seeking a Marketing professional to shape and execute commercialization strategies that drive product growth and market share.

You will lead cross-functional programs with Sales, R&D, Regulatory Affairs, and Manufacturing to deliver impactful campaigns and messaging.

A Bachelor’s degree in Marketing is required; 3+ years in healthcare/consumer marketing, plus strong analytics, communication, and Excel skills.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in product or brand marketing in healthcare or consumer goods.
• Demonstrated leadership and project management experience.
• Strong communication and presentation skills.
• Strong analytical, business and financial management skills.
• Advanced proficiency with Microsoft Word and Excel.

Responsibilities

• Develop and execute short- and long-term commercialization and branding strategies.
• Create and implement marketing programs, tools and product messaging.
• Lead cross-functional initiatives with Sales, R&D, Regulatory Affairs, Manufacturing and partners.
• Manage product financial performance including budgets, revenue, margins and P&L objectives.
• Use market research and data to inform product strategy and commercialization decisions.

Skills

Marketing strategy

Cross-functional leadership

Communication

Financial analysis

Excel

Word

Education

Bachelor's degree in Marketing

MBA / Master’s preferred

Tools

Excel

Word

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to :

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company recognized as one of the best big companies to work for, as well as one of the best places to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Madison, WI location within the Cancer Diagnostics business. We’re empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people. Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe, helping clinicians make informed decisions across a broad range of health conditions, including cancer.

What You’ll Work On

• Develop and execute short- and long-term commercialization, positioning, and competitive strategies to support product growth, market share, revenue, and profit objectives.
• Create and implement marketing programs, sales tools, promotional materials, advertising plans, and product messaging that enable effective field execution and strengthen product branding.
• Lead cross-functional initiatives with Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing, executive leadership, and external partners to deliver strategic programs and business objectives.
• Manage product financial performance, including AP&G budgets, sales revenue, profit margin, and P&L-related objectives; analyze results and present business and marketing programs to senior leadership.
• Use market research, customer insights, claims testing, and data analysis to inform product strategy, evaluate opportunities, and support commercialization decisions.

Required Qualifications

• Bachelor's degree in Marketing or an equivalent combination of education and relevant work experience.
• Three (3) or more years of progressively responsible product or brand marketing experience in healthcare, OTC, consumer packaged goods, or a combination of these areas.
• Demonstrated leadership and project management experience, including the ability to lead cross-functional teams and drive initiatives from strategy through execution.
• Strong communication and presentation skills with the ability to collaborate with internal and external stakeholders and present effectively to senior management.
• Strong analytical, business, and financial management skills, including experience evaluating product performance, revenue, margins, and business results.
• Advanced proficiency with Microsoft Word and Excel.

Preferred Qualifications

• Master's degree; MBA strongly preferred due to the business complexity and strategic focus of the position.
• Experience developing product positioning, competitive selling strategies, and commercialization plans for complex products or services.
• Experience managing advertising, promotional, market research, or agency/vendor initiatives.
• Demonstrated experience with product-level financial ownership, budget administration, and P&L accountability.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.