Marketing Automation Strategist

GamblingCareers.com; Quincy (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Aristocrat is seeking a Marketing Automation Strategist to lead lifecycle marketing and automation for the Michigan iLottery program. You will design, implement, and optimize multi-channel journeys across email, SMS, push, and in-app experiences to boost engagement and revenue.

The role requires hands-on Bloomreach experience, strong analytics, and collaboration across marketing and product teams. This position favors a data-driven, proactive candidate who can scale campaigns, manage complex

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in marketing automation, lifecycle marketing, CRM operations, or marketing operations.
• Hands-on experience with Bloomreach Engagement or similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Proven ownership of lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating for dynamic personalization.
• Strong analytical skills to translate data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized, self-directed, and proactive in a hybrid team

Responsibilities

• Take full responsibility for the marketing automation and lifecycle approach for the Michigan iLottery program.
• Own lifecycle automation performance and scalability as primary accountable.
• Partner with marketing and business leaders to define priorities and opportunities.
• Design, build, and optimize workflows across email, SMS, push, weblayers, in-app, surveys, and website experiences.
• Leverage predictive modeling and personalization to drive engagement and retention.
• Configure triggers, segmentation, and multi-step customer journeys.
• Execute promotions within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting.
• Identify automation risks and technical limitations; enforce QA and launch standards.
• Build A/B and multivariate tests to improve performance.
• Monitor metrics and translate results into actionable insights.

Skills

Lifecycle marketing

Marketing automation

CRM operations

Campaign experimentation

Data-driven personalization

Cross-functional collaboration

Analytics & reporting

Hybrid team collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Bloomreach Engagement

Bloomreach weblayers

Bloomreach in‑app messaging

Jinja templating

Job description

Join Aristocrat, a top player in the entertainment and content-creation industry, as a Marketing Automation Strategist! This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery's iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you'll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization. If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you!

What You'll Do

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

Compensation Philosophy

We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.

Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.

Specific details about compensation and benefits for this position will be discussed during the recruitment process.