Marketing Automation Strategist

GamblingCareers.com; Lansing (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Aristocrat is seeking a Marketing Automation Strategist to drive Michigan iLottery program lifecycle, engagement, and personalization across channels. You will own automation architecture, test plans, and data-driven decision making in a cross-functional, hybrid environment.

You will partner with marketing leaders to prioritize opportunities, implement scalable workflows, and ensure high-quality execution with real-time CRM integrations and analytics.

Qualifications

• 5+ years in marketing automation, lifecycle marketing, CRM operations, or marketing operations.
• Proven hands-on Bloomreach Engagement experience.
• Experience owning lifecycle or CRM performance metrics.
• Strong analytical skills to derive insights from data.
• Proficient templating with Jinja or similar logic.

Responsibilities

• Own marketing automation and lifecycle for Michigan iLottery program.
• Be the primary accountability for automation performance and scalability.
• Partner with marketing and business leaders to define priorities.
• Build and optimize workflows across email, SMS, push, and in-app messages.
• Use predictive modeling to drive engagement and retention.
• Configure complex triggers, segmentation, and journeys.
• Lead promo and bonus campaigns within workflows.
• Maintain integrations with CRM and data platforms for real-time targeting.
• Identify automation risks and technical limitations and resolve them.
• Enforce QA, testing, and launch standards.
• Run A/B and multivariate tests to improve performance.
• Monitor metrics and translate results into actionable insights.

Skills

Lifecycle marketing

CRM metrics

Data-driven decisions

Jinja templating

Analytical thinking

Cross-functional collaboration

Education

Bachelor's in Marketing/Business/Communications

Tools

Bloomreach Engagement

Job description

Join Aristocrat, a top player in the entertainment and content-creation industry, as a Marketing Automation Strategist! This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery's iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you'll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization. If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you!

What You'll Do

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

Compensation Philosophy

We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.

Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.

Specific details about compensation and benefits for this position will be discussed during the recruitment process.