Marketing Automation Specialist (Hybrid work schedule)

Pet Supplies Plus; Livonia (MI); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Pet-friendly culture

Hybrid work arrangement

Employee discount up to 50%

Job summary

Pet Supplies Plus is seeking a Marketing Automation Specialist to own the execution, optimization, and automation of our customer campaigns across email, SMS, and journeys. This role blends marketing technology with analytics to deliver personalized experiences for pet-loving customers.

Based at our Livonia HQ with hybrid schedule (in-office Mon–Wed), you will write SQL queries, build dynamic content, and troubleshoot complex automations while collaborating with marketing, CRM, analytics, and

Qualifications

• 3–5 years of experience in email marketing, marketing automation, CRM, or a related role.
• Hands‑on experience with Salesforce Marketing Cloud (SFMC) required.
• Strong proficiency in SQL, HTML, and AMPscript.
• Experience building customer journeys, automated campaigns, and audience segmentation strategies.
• Knowledge of data management, data integrations, and marketing technology ecosystems.
• Strong analytical skills with the ability to interpret data and translate insights into action.

Responsibilities

• Build, test, deploy, and optimize email and SMS campaigns within Salesforce Marketing Cloud (SFMC) & Attentive.
• Coordinate campaign execution from intake through deployment, including reviews, QA, and scheduling.
• Design and build scalable email templates, audience frameworks, and automated programs.
• Develop and maintain customer journeys, triggered communications, and lifecycle programs.
• Support technical campaign builds, including API integrations and advanced personalization.

Skills

SQL

AMPscript

HTML

Customer journey design

Campaign automation

Education

Bachelor's degree in Marketing, Business, Information Systems, Computer Science, or related field

Tools

Salesforce Marketing Cloud (SFMC)

Attentive

API integrations

Job description

Overview

Are you passionate about customer relationship marketing? Do you thrive on solving technical challenges, building scalable marketing solutions, and turning data into personalized customer experiences? Are you nuts about pets? If so, we'd love to have you join our neighborhood!

Overview

Are you passionate about customer relationship marketing? Do you thrive on solving technical challenges, building scalable marketing solutions, and turning data into personalized customer experiences? Are you nuts about pets? If so, we'd love to have you join our neighborhood!

The Marketing Automation Specialist is responsible for the technical execution, optimization, and automation of our customer marketing programs across email, SMS, and customer journeys. This role combines marketing technology expertise with strong analytical and problem-solving skills to build targeted campaigns, develop automated solutions, and ensure data-driven customer experiences. The ideal candidate is equally comfortable writing SQL queries, building dynamic content, troubleshooting complex automations, and collaborating with cross-functional teams to bring campaigns to life.

The Marketing Automation Specialist is a hybrid position scheduled to work in person from our corporate headquarters (Pet Central) with office days on Monday, Tuesday and Wednesday and remote work on Thursdays and Fridays.

Responsibilities/Qualifications

What You'll Do

Campaign Execution & Automation

• Build, test, deploy, and optimize email and SMS campaigns within Salesforce Marketing Cloud (SFMC) & Attentive.
• Coordinate campaign execution from intake through deployment, including creative reviews, approvals, quality assurance, and scheduling.
• Design and build scalable email templates, audience frameworks, and automated marketing programs.
• Develop and maintain customer journeys, triggered communications, and lifecycle marketing programs.
• Support technical campaign builds, including API integrations and advanced personalization.

Data & Audience Management

• Build and maintain SQL queries to support audience segmentation, campaign targeting, reporting, and automation.
• Serve as the subject matter expert on customer data within SFMC, including data architecture, integrations, and data utilization.
• Troubleshoot data, segmentation, and automation issues to ensure campaign accuracy and performance.

Optimization & Analytics

• Monitor campaign performance and deliverability metrics, providing insights and recommendations to improve results.
• Analyze customer engagement data to identify opportunities for optimization and personalization.
• Stay current on emerging marketing automation capabilities and recommend innovative solutions to improve efficiency and customer experience.

Quality & Compliance

• Conduct thorough quality assurance testing for campaigns, journeys, dynamic content, and audience selections.
• Ensure all communications adhere to brand standards, email marketing best practices, privacy regulations, and CAN-SPAM requirements.
• Perform rendering and deliverability testing across devices, browsers, and email clients.

Collaboration & Vendor Management

• Partner with creative, merchandising, CRM, analytics, and technology teams to deliver integrated customer experiences.
• Collaborate with third-party vendors and partners to execute campaigns and implement marketing technology solutions.
• Document processes, best practices, and technical standards to support team scalability and operational excellence.

PAWsome Candidates Will Have

• Bachelor's degree in Marketing, Business, Information Systems, Computer Science, or a related field.
• 3-5 years of experience in email marketing, marketing automation, CRM, or a related role.
• Hands‑on experience with Salesforce Marketing Cloud (SFMC) required
• Strong proficiency in SQL, HTML, and AMPscript.
• Experience building customer journeys, automated campaigns, and audience segmentation strategies.
• Understanding of customer data management, data integrations, and marketing technology ecosystems.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience troubleshooting technical marketing issues and developing scalable solutions.
• Knowledge of email deliverability, rendering best practices, and CAN-SPAM compliance.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
• Excellent verbal and written communication skills.
• Demonstrated ability to collaborate effectively across technical and non-technical teams.

Preferred Qualifications

• Experience with APIs and marketing technology integrations.
• Experience with SMS marketing platforms and mobile messaging strategies.
• Familiarity with Adobe Creative Suite or similar design tools.
• Experience with QA processes, testing methodologies, and campaign governance.
• Salesforce Marketing Cloud certifications are a plus.

Why Us: Our Pawprint Values – Neighborly, Knowledgeable, Trustworthy, PetCentric

• Work in a collaborative, neighborly environment that values initiative, curiosity, teamwork, and care for pets.
• Engage in our pet-centered culture—bring your dog to work
• Employee discount up to 50% at our stores (plus coupons!)
• Bonus Pay based on Company performance
• Promotion from within culture
• Flexibility to meet your needs with Paid Time Off & hybrid work arrangement
• 401k match savings plan
• Health, dental, vision & disability plans
• Health & flexible savings accounts

About Company

Pet Supplies Plus is focused on making it easier to get better products for your pet. With 750+ locations in 44 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural foods, hard goods and pet services. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly.

Pet Supplies Plus is ranked No. 31 overall in Entrepreneur Magazine's 2026 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com.

EOE STATEMENT

We provide equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.