Marketing Automation - Marketo Specialist

Trimble; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Specialist to join their Revenue Marketing team. In this dynamic role, you will operationalize cross-functional campaigns using Marketo, collaborating closely with the Marketing Team to achieve demand generation and revenue goals. This position offers an exciting opportunity to enhance your marketing operations skills while contributing to innovative marketing strategies. If you are self-motivated and passionate about driving measurable results in a collaborative environment, this is the perfect opportunity for you to thrive and make a significant impact.

Qualifications

• Advanced proficiency with Marketo; Marketo Certified Expert is a plus.
• 2+ years of experience in Marketing Automation Operations or related role.

Responsibilities

• Oversee Marketo as a subject matter expert for marketing campaigns.
• Design and optimize email marketing campaigns, including A/B testing.
• Implement lead nurturing programs to increase conversion rates.

Skills

Marketo

Marketing Automation Operations

Project Management

Communication Skills

Collaboration Skills

Education

Bachelor's degree in Marketing

Master’s degree in Technical Discipline

Experience in B2B or SaaS

Tools

Marketing Automation Platform

Job description

Trimble Transportation is seeking a Marketing Automation Specialist to join our Revenue Marketing team. In this role, you will operationalize cross-functional campaigns in Marketo. You will partner with Marketing stakeholders and leverage our MarTech stack to support their demand generation and revenue goals. This execution-focused role provides a great opportunity to grow your marketing operations skills in a dynamic and collaborative environment.
The ideal candidate for this position will be self-motivated, always looking for ways to take operational excellence to the next level, and a strong team player who takes great pride in the quality, precision, and measurable results of their work.

You are ready, if you have...

• advanced proficiency with Marketo; Marketo Certified Expert (MCE) would be a plus,
• at least 2 years of experience in a Marketing Automation Operations or related technology role,
• readiness to work closely with the Marketing Team located in the US, in a work schedule adjusted to different time zones,
• experience in a B2B and/or SaaS company,
• Bachelor's or Master’s degree in marketing, technical discipline, business, information science, data science, or applicable experience,
• great communication and collaboration skills, using English on a daily basis,
• strong project management skills and ability to work on many projects simultaneously.

Transform yourself and become responsible for...

• overseeing Marketo as a subject matter expert and establishing architecture governance for efficient, scalable, and best-in-class marketing campaigns,
• developing campaign flows and designing new forms within the marketing automation platform to optimize user engagement and lead capture,
• designing, building, and optimizing email marketing campaigns, including segmentation, scheduling, and A/B testing,
• optimizing email deliverability and ensuring emails are compliant following industry policies, CAN-SPAM regulations, and best practices to adhere to email marketing and deliverability standards,
• developing and maintaining audience lists and contact lists ensuring data hygiene, and empowering customer and prospect communication,
• implementing lead nurturing programs to guide prospects through the sales funnel and increase conversion rates,
• staying updated on industry trends and emerging technologies in marketing automation to drive innovation and efficiency.

About Our Transportation and Logistics Division
Trimble Transportation optimizes the movement of freight by providing shippers and carriers with mobility, enterprise, and mapping software to run their businesses more efficiently. As the leading provider of Transportation, Fleet and Asset Management Software and commercial routing and mapping solutions, we are devoted to propelling companies in the industry toward increased efficiency, lower costs, and optimized operations.

Trimble’s Inclusiveness Commitment
We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.