Marketing Automation Manager

Athene; West Des Moines (IA); On-site; USD 110,000 - 150,000; Full time

Job summary

Athene in Iowa seeks a Marketing Automation Manager to own the strategy and execution of automated, AI-enhanced campaigns using Salesforce Marketing Cloud and Data Cloud. You’ll lead a team and collaborate across Marketing, Sales, and IT to improve segmentation, journeys, and performance.

You’ll translate business needs into scalable solutions, govern data architecture, measure outcomes with analytics, and foster talent and inclusion in a fast-moving financial services environment aligned with

Qualifications

• 3+ years of relevant experience, including leadership
• Experience implementing and optimizing enterprise marketing technology platforms like Salesforce Marketing Cloud and Salesforce Data Cloud
• Strong technical, analytical, and problem-solving capabilities in CRM, data architecture, and analytics
• Experience with segmentation, personalization, and journey orchestration
• Proficiency in tools such as Journey Builder, Automation Studio, Contact Builder, AMPscript, SSJS, SQL, Tableau, or Power BI
• Experience in financial services, insurance, or regulated environments is preferred
• Salesforce Marketing Cloud/Data Cloud certifications are preferred

Responsibilities

• Lead the implementation, governance, and optimization of the marketing automation ecosystem
• Partner with Marketing, Sales, IT, and Data teams on data architecture and audience segmentation
• Develop AI-enabled marketing programs to strengthen engagement, lead nurturing, and lifecycle marketing
• Lead and develop a high-performing Marketing Automation team
• Prioritize marketing technology initiatives and deliver measurable outcomes
• Establish measurement and continuous-improvement practices with analytics and testing

Skills

Leadership

Team development

Stakeholder collaboration

Strategic thinking

Problem solving

Education

Bachelor's degree in Marketing, Business, Information Systems, or related field

Advanced degree preferred

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Journey Builder

Automation Studio

Contact Builder

AMPscript

SSJS

HTML/CSS

SQL

Tableau

Power BI

Data architecture

Job description

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.

Purpose

As Athene scales its businesses, the ability to deliver the right message to the right audience at the right time has become a critical driver of customer engagement and growth. Athene is seeking a Marketing Automation Manager to contribute to the marketing technology strategy that makes this possible, with significant ownership of Salesforce Data Cloud and Marketing Cloud. This leader will manage a team that builds scalable, AI-enabled programs for personalized customer engagement, collaborating across Marketing, Sales, and IT to strengthen segmentation, journey orchestration, and campaign performance. You'll shape how a growing retirement and insurance business connects with its customers, while developing talent and contributing to a culture grounded in Athene's BEAM values. Through Athene's relationship with Apollo, you'll also operate within a differentiated retirement services and investment ecosystem focused on innovation, growth, and helping customers achieve greater retirement security.

Accountabilities

• Lead the implementation, governance, and optimization of Athene's marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), enabling scalable, personalized customer journeys across distribution channels.
• Serve as a key business owner for Salesforce Data Cloud, partnering with Marketing, Sales, IT, and Data teams on data architecture, identity resolution, audience segmentation, activation, governance, and ongoing platform improvement.
• Develop and optimize innovative, AI-enabled marketing programs, using customer data, audience segmentation, content generation, testing, analytics, and automation to strengthen engagement, lead nurturing, lifecycle marketing, and campaign performance.
• Lead and develop a high-performing Marketing Automation team through Athene's People-Centered Leadership approach - empowering others, fostering inclusion and trust, developing talent, encouraging experimentation, and promoting accountability and a risk-aware culture.
• Partner with cross-functional stakeholders to prioritize marketing technology initiatives, translate business needs into scalable solutions, evaluate emerging capabilities, and deliver measurable business outcomes with a bias for action.
• Establish effective measurement and continuous-improvement practices, using campaign analytics, A/B testing, AI-enabled insights, and critical thinking to identify opportunities, learn quickly, and improve customer experiences while maintaining appropriate regulatory and data-governance standards.

Qualifications and Experience

• 3+ years of relevant experience, including 2+ years of formal or informal leadership, with experience in marketing, marketing automation, marketing operations, marketing technology, or relevant professional experience, preferred.
• Experience implementing and optimizing enterprise marketing technology platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud (Data360), Marketo, Pardot, HubSpot, or comparable solutions, with knowledge of CRM integration, customer segmentation, personalization, and journey orchestration.
• Strong technical, analytical, and problem-solving capabilities, with experience in areas such as Salesforce CRM, customer data architecture, identity resolution, campaign analytics, A/B testing, project leadership, and AI-enabled marketing technologies.
• Experience with tools such as Journey Builder, Automation Studio, Contact Builder, AMPscript, SSJS, HTML/CSS, SQL, Tableau, or Power BI is a plus.
• Demonstrated ability to lead and develop others, influence cross-functional partners, adapt in a fast-moving environment, and translate complex business needs into practical solutions.
• Experience working within financial services, insurance, or another regulated environment is preferred.
• Salesforce Marketing Cloud, Salesforce Data Cloud, or related certifications are preferred.
• Bachelor's degree in Marketing, Business, Information Systems, or a related field, or equivalent experience; advanced degree preferred.

Drive. Discipline. Confidence. Focus. Commitment.

Learn more about working at Athene.

Athene is a Military Friendly Employer!

Learn more about how we support our Veterans.

Athene is committed to inclusion and is proud to be an Equal Opportunity Employer.

We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other status protected by federal, state or local law.

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.