Marketing Automation Manager

Tally; San Francisco (CA); Hybrid; USD 135,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision plans for

401(k) match

Health and wellness programs

Flexible time off

Up to 16 weeks paid parental leave

Equity and annual bonus

Job summary

Happen Bank in San Francisco seeks a Marketing Automation Manager to own multi-channel journeys across email, SMS, and push in Salesforce Marketing Cloud. You will design, test, and deliver scalable customer experiences for Personal Loans, Collections, and DebtIQ, moving from manual execution to durable automation.

Work with Data, Product, and Platform teams to optimize journey architecture, deliverability, and data flows, applying AI for QA, personalization, and automation while protecting

Qualifications

• 4+ years of experience in marketing automation, lifecycle marketing, or related field.
• Bachelor's degree or higher, or equivalent combination of education and experience.
• Hands-on expertise with enterprise email service providers and marketing automation platforms, ideally Salesforce Marketing Cloud.
• Strong SQL skills with the ability to translate segmentation and targeting logic into scalable audience definitions.
• Solid understanding of deliverability fundamentals (IP warming, domain reputation, sender authentication) and how decisions affect inbox performance.
• Ownership of build quality and proactive issue resolution before campaigns launch.
• Collaborate across Marketing, Data, Product, and Platform teams.
• Exploring AI to improve analysis, QA, personalization, and automation with sound judgement on privacy.

Responsibilities

• Own the end-to-end build and execution of multi-channel journeys in SFMC for Personal Loans, Collections, and DebtIQ.
• Design and maintain scalable journey architecture, including trigger logic and data flows.
• Drive deliverability strategy, including IP warming and sender authentication.
• Build responsive, on-brand emails and dynamic content using AMPscript or Liquid.
• Write SQL-based segmentation and audience logic.
• Partner with Data and Platform teams to strengthen automation architecture.
• Use AI tools to accelerate QA, personalization, and testing.
• Monitor journey performance and ensure compliance with data privacy and marketing regulations.

Skills

Salesforce Marketing Cloud

SQL

AMPscript

Data-driven

Cross-functional collaboration

Education

Bachelor's degree or higher

Tools

Salesforce Marketing Cloud

AMPscript

Liquid

Job description

Current Employees of Happen Bank: Please apply via your internal Workday Account

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

The Marketing Automation Manager owns end-to-end execution of Happen Bank's multi-channel customer journeys across email, SMS, and push for Personal Loans, Collections, and DebtIQ in Salesforce Marketing Cloud (SFMC). You'll be a hands‑on builder responsible for designing, testing, and delivering reliable outbound marketing experiences.

Beyond campaign delivery, you'll help evolve our marketing capabilities from manual execution toward scalable automation, strengthening the journey architecture, deliverability strategy, and data flows that enable lifecycle programs to grow efficiently and reliably.

What You'll Do

• Own the end-to-end build and execution of multi‑channel customer journeys across email, SMS, and push in SFMC for Personal Loans, Collections, and DebtIQ
• Design and maintain scalable journey architecture, including trigger logic, suppression rules, and data flows that support reliable campaign execution
• Drive deliverability strategy, including IP warming, domain diversification, sender authentication, and reputation management, to protect and improve inbox placement
• Build responsive, on‑brand email templates and implement dynamic content using AMPscript, Liquid, merge tags, or similar approaches to personalize messaging at scale
• Write and execute SQL‑based segmentation and audience logic that powers targeting and personalization across customer journeys
• Partner with Data and Platform teams to strengthen automation architecture and move lifecycle marketing from manual campaign execution toward durable, scalable infrastructure
• Use AI tools to accelerate QA, personalization, and testing, identifying opportunities where automation can reduce manual work without compromising quality
• Monitor journey and campaign performance, translate results into clear recommendations, and ensure execution complies with applicable data privacy and marketing regulations

About You

• 4+ years of experience in marketing automation, lifecycle marketing, or a related field
• Bachelor's degree or higher, or equivalent combination of education and experience
• Hands‑on expertise with enterprise email service providers and marketing automation platforms, ideally Salesforce Marketing Cloud, with experience owning customer journeys end-to-end
• Strong SQL skills with the ability to independently translate segmentation and targeting logic into scalable audience definitions
• Strong understanding of deliverability fundamentals, including IP warming, domain reputation, and sender authentication, and how execution decisions affect long‑term inbox performance
• You take ownership of build quality, proactively identifying and resolving issues before campaigns launch
• You collaborate effectively across Marketing, Data, Product, and Platform teams and adapt your approach based on feedback and context
• You actively look for ways AI can improve analysis, QA, personalization, and automation while applying sound judgment around accuracy, customer data, privacy, and where human validation remains essential

Nice to Have

• Experience with AMPscript, Liquid, or similar personalization technologies at scale
• Experience in a regulated industry, ideally financial services or lending
• Exposure to CDP or broader MarTech platform migrations

Work Location

San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in‑person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in‑office Tuesdays, Wednesdays, and Thursdays. In‑person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.

Time Zone Requirements

Local hours (PT)

While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements

As needed travel to Happen Bank offices and/or other locations, as needed.

Compensation

The target base salary range for this position is 135,000-159,000. The base salary of the role will be determined by job‑related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long‑term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way.

• medical, dental and vision plans for employees and their families
• 401(k) match
• health and wellness programs
• flexible time off policies for salaried employees
• up to 16 weeks paid parental leave
• and more

#LI-Hybrid

#LI-JH1

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [e-mail].

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