Marketing Automation Manager

Fender Musical Instruments Corporation; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Manager to enhance customer engagement through innovative campaigns. This role involves building and optimizing lifecycle marketing strategies across email, SMS, and push notifications. You will collaborate with cross-functional teams to ensure data-driven decisions and improve customer lifetime value. If you are passionate about marketing automation and eager to make a significant impact in a dynamic environment, this opportunity is perfect for you. Join a team that values creativity and data-driven strategies to connect with a diverse audience of music enthusiasts.

Benefits

Medical Insurance

Dental Insurance

401(k)

Paid Time Off

Equipment Purchase Program

Qualifications

• 4+ years of experience in retention marketing or CRM roles.
• Proficiency in coding responsive emails using HTML and CSS.

Responsibilities

• Own and analyze lifecycle automations and engagement campaigns.
• Build and execute campaigns across various channels to grow customer LTV.

Skills

Retention Marketing

CRM Management

Email Marketing

Data Analysis

HTML/CSS Coding

Job description

Join to apply for the Marketing Automation Manager role at Fender Musical Instruments Corporation.

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Join to apply for the Marketing Automation Manager role at Fender Musical Instruments Corporation.

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for a Marketing Automation Manager to join our team. The Marketing Automation Manager will primarily focus on building, tracking, and optimizing lifecycle and behaviorally triggered campaigns that drive engagement and demand. You'll develop various campaigns, from emails to SMS to push notifications, drive engagement and customer LTV, and help grow our relationships with players of all levels.

This role will be required to report to our office in Hollywood, CA on an as-needed basis. The ideal candidate will be local to the Greater Los Angeles area.

Essential Functions

1. Own, execute, maintain and analyze all lifecycle automations and behaviorally triggered engagement campaigns.
2. Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment.
3. Create and execute campaigns across email, SMS, push, in-app messaging and additional channels to grow our overall customer LTV.
4. Identify and segment audiences, improving targeting and personalization, and minimizing user churn by building complex database queries.
5. Liaise with the Data & Analytics Team to create and maintain data streams, and ensure database health and connectivity.
6. Collaborate with the Fender Play and eCommerce teams to successfully execute on project requests, advise on marketing best practices, and capture feedback for process and program enhancements.
7. Work closely with creative resources and stakeholders to develop and deliver high quality campaigns.
8. Analyze and report on past campaign performance, identify areas for testing and improvement.
9. Additional duties as assigned.

Qualifications

1. 4+ years of experience in retention marketing, loyalty, and/or CRM roles.
2. Recent experience in a role focused on building, monitoring, and optimizing automated email journeys.
3. Willing to be hands-on with coding emails, building and testing workflows, and segmenting data.
4. Proficiency in coding responsive, optimized emails using HTML, CSS, and other templating languages.
5. Proven ability to manage multiple projects while maintaining strong attention to detail.

About Fender Musical Instruments

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. The current pay scale for this position is $90,000.00 - $130,000.00.