Marketing Automation Manager

Fender Musical Instruments; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Manager to lead engaging, data-driven campaigns. This role focuses on building and optimizing lifecycle and behaviorally triggered campaigns, enhancing customer engagement through various channels like email, SMS, and push notifications. The ideal candidate will have a strong background in retention marketing and CRM, with hands-on experience in coding and data segmentation. Join a dynamic team and contribute to a brand that resonates globally, while enjoying a competitive benefits package and opportunities for professional growth.

Benefits

Medical Insurance

Dental Insurance

401(k) Plan

Paid Time Off

Equipment Purchase Program

Qualifications

• 4+ years in retention marketing, loyalty, or CRM roles.
• Experience in building and optimizing automated email journeys.

Responsibilities

• Own and analyze lifecycle automations and engagement campaigns.
• Build and execute campaigns across email, SMS, and push notifications.

Skills

Retention Marketing

CRM

Email Marketing

Data Analysis

HTML/CSS

Project Management

Job description

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for a Marketing Automation Manager to join our team. The Marketing Automation Manager will primarily focus on building, tracking, and optimizing lifecycle and behaviorally triggered campaigns that drive engagement and demand. You'll develop various campaigns, from emails to SMS to push notifications, drive engagement and customer LTV, and help grow our relationships with players of all levels.

This role will be required to report to our office in Hollywood, CA on an as-needed basis. The ideal candidate will be local to the Greater Los Angeles area.

Essential Functions:

1. Own, execute, maintain and analyze all lifecycle automations and behaviorally triggered engagement campaigns
2. Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment
3. Create and execute campaigns across email, SMS, push, in-app messaging and additional channels to grow our overall customer LTV
4. Identify and segment audiences, improving targeting and personalization, and minimizing user churn by building complex database queries
5. Liaise with the Data & Analytics Team to create and maintain data streams, and ensure database health and connectivity
6. Collaborate with the Fender Play and eCommerce teams to successfully execute on project requests, advise on marketing best practices, and capture feedback for process and program enhancements
7. Work closely with creative resources and stakeholders to develop and deliver high quality campaigns
8. Analyze and report on past campaign performance, identify areas for testing and improvement
9. Additional duties as assigned

Qualifications:

1. 4+ years of experience in retention marketing, loyalty, and/or CRM roles
2. Recent experience in a role focused on building, monitoring, and optimizing automated email journeys
3. Willing to be hands-on with coding emails, building and testing workflows, and segmenting data
4. Proficiency in coding responsive, optimized emails using HTML, CSS, and other templating languages
5. Proven ability to manage multiple projects while maintaining strong attention to detail

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role – especially as a new hire – and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $90,000.00 - $130,000.00