Marketing - Attorney

GEICO; Bethesda (MD); Hybrid; USD 135,000 - 236,000; Full time

Job summary

GEICO seeks a business-oriented attorney to support its marketing team, providing legal guidance on consumer-facing advertising across social media, email, web, and other channels. The role demands practical advice in a fast-paced environment and collaboration with stakeholders.

Location: Bethesda, MD with a hybrid schedule; 3 days in office; salary range as listed. Requires J.D. and 4–8 years of relevant experience; in-house or law firm experience preferred.

Qualifications

• J.D. from an accredited law school and active bar membership in good standing.
• 4–8 years of legal experience supporting advertising/marketing/comms.
• Strong knowledge of advertising law and TCPA, CTIA rules, CAN-SPAM.
• Ability to provide clear, practical business-focused legal advice.

Responsibilities

• Review and advise on consumer-facing marketing content.
• Advise on SMS/email marketing, outbound calling, consent collection, opt-out requirements, and preferences.
• Review advertising claims, disclosures, endorsements, influencer content, promotions, and sweepstakes.

Skills

Legal experience

Advertising law knowledge

Communication skills

Education

J.D. from an accredited law school

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking a business-oriented attorney to support its marketing team. This role will provide legal guidance on consumer-facing advertising and marketing initiatives across social media, SMS, email, web, direct mail, and other channels.

Key Responsibilities

• Review and advise on consumer-facing marketing and advertising content.
• Advise on SMS marketing, email marketing, outbound calling, consent collection, opt-out requirements, and preference management.
• Review advertising claims, disclosures, testimonials, endorsements, influencer content, promotions, and sweepstakes.

Qualifications

• J.D. from an accredited law school and active bar membership in good standing.
• 4-8 years of legal experience, preferably in-house or at a law firm supporting advertising, marketing, consumer protection, or communications compliance matters.
• Strong working knowledge of advertising law and TCPA, CTIA carrier rules, and CAN-SPAM.
• Ability to provide clear, practical, business-focused legal advice in a fast-paced environment.
• Excellent judgment, communication, and stakeholder management skills.

Preferred

• Experience in insurance, financial services, telecommunications, or another highly regulated industry.

Location

• Bethesda, MD; Cleveland, OH, New York, NY. (Hybrid three days a week)

Annual Salary

$135,300.00 - $235,750.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.