Marketing Associate - Work From Home / Remote Opportunity

American Red Cross; United States; Remote; USD 75,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401K with up to 6% match

Paid time off (PTO)

Job summary

American Red Cross is seeking a Marketing Associate to support donor loyalty and marketing code programs across digital and onsite touchpoints. You will work with the Sr. Marketing Manager to bring campaigns and content to market while coordinating with cross-functional partners.

A strong copywriter with design sensibility helps ensure consistent messaging across channels. You’ll shape programs, manage assets, and enhance donor experiences at donation centers and on the Blood Donor App, driving

Qualifications

• 4-year college degree or equivalent combination of education and experience in Marketing or related field.
• Minimum 5–7 years of related experience with direct marketing and digital experience preferred.
• Strong written and oral communication skills and ability to manage multiple projects.

Responsibilities

• Develop and manage creative assets, content, and messaging for loyalty and digital marketing codes across channels.
• Write clear, engaging marketing copy and guide creative development of donor-facing materials.
• Plan and execute campaigns from concept through launch with cross-functional teams.
• Manage loyalty experiences in Blood Donor App and website, including messaging and widgets.
• Develop program materials for donors at centers and drives, coordinating with project managers.
• Create program communications and maintain asset libraries for internal partners.
• Collaborate with care teams to gather donor feedback and improve experiences.
• Monitor campaign performance and apply insights to future initiatives.

Skills

Copywriting

Communication

Project management

MS Office

Education

4-year college degree or equivalent

Business/Marketing/Communications related field

Job description

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Job Description:

As a Marketing Associate, you’ll support the execution and evolution of our donor loyalty and marketing code programs across digital and onsite touchpoints. Working closely with the Sr. Marketing Manager, you'll help bring campaigns, content, and donor experiences to market while coordinating with a range of cross-functional partners. You'll play a key role in ensuring messaging and visuals are clear, consistent, and effective across channels. Success in this role comes from combining creativity, organization, and attention to detail to continuously enhance the donor experience.

Our Ideal Candidate:

You’ve built a strong foundation of marketing experience and know how to turn strategy into creative work that captures attention and inspires action. You’re a strong, marketing-focused copywriter who can make complex information clear and engaging, and you bring thoughtful design direction that helps shape how ideas come to life. Consistency matters to you, so when the email, the poster, and the website say three slightly different things, you spot it and straighten it out. These strengths are central to your day-to-day work. You have opinions about clarity, too: a paragraph where a sentence would do, a call to action nobody understands, or an email that buries the point. You’re steady with details, good at closing loops, and while loyalty experience is a plus, curiosity about why donors come back counts for more.

What You Will Do: Responsibilities

• Develop and manage the creative assets, content, and messaging for the loyalty and digital marketing codes programs, keeping the donor experience accurate and consistent across channels.
• Shape how program strategies come to life by writing clear, engaging marketing copy and guiding the creative development of donor-facing materials.
• Support the planning and execution of campaigns, promotions and go-to-market strategies from concept through launch, working with creative, targeted marketing, operations, and IT partners.
• Manage and enhance loyalty experiences in the Blood Donor App and on the website, including messaging, dashboards, widgets, marketing codes and other engagement features.
• Develop the program materials donors see at donation centers and blood drives, coordinating with the project managers who own the overall onsite experience.
• Create program communications and maintain the asset libraries, resources, and updates that program managers, field teams and internal partners rely on.
• Collaborate with customer care and social care teams to answer questions, gather donor feedback and identify opportunities to improve the donor experience.
• Monitor campaign performance, donor behavior and key program metrics; prepare reports and apply insights to improve future initiatives.

WHAT YOU NEED TO SUCCEED: Qualifications

• 4-year college degree or equivalent combination of education and experience, Business, Communications, Marketing or related field
• Minimum 5-7 years related experience required. Prior direct marketing experience strongly desired, especially in campaign development, creative asset management and digital experience.
• Highly developed oral and written communication skills.
• Ability to manage multiple projects simultaneously.
• Ability to assimilate information quickly, analyze problems, and implement solutions required.
• Proficiency in Microsoft Office applications required.
• Travel may be required.

The salary range for position is $75,000.00 - $80,000.00 / annually.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.

AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce.American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.