Marketing Associate: Campaigns, Events & Growth

Appian; McLean (VA); On-site; USD 68,000 - 83,000; Full time

Job summary

Appian in McLean, Virginia is seeking a Marketing Associate to contribute across field marketing, customer advocacy, event coordination, and marketing operations, gaining hands-on experience with real campaign life cycles.

You will learn from industry experts, manage campaigns end-to-end, coordinate virtual and in-person events, and develop content and materials while collaborating with Sales, Product, and Customer Success.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Prior internship experience in event management, digital marketing, or marketing operations.
• Strong enthusiasm for marketing with an analytical mindset and an exceptional attention to detail.
• Proven ability to manage multiple projects simultaneously within a fast-paced, team-oriented environment.
• Advanced proficiency in Google Workspace or equivalent productivity suites.
• Excellent written and verbal communication skills.
• A proactive attitude with a strong willingness to learn new enterprise platforms and methodologies.

Responsibilities

• Execute integrated marketing campaigns across multiple channels to drive awareness, expansion and growth.
• Coordinate the end-to-end logistics, planning, and execution of both virtual and in-person corporate events.
• Support customer advocacy efforts including selection, writing, tracking and amplifying customer stories across channels.
• Track and analyze lead flow, campaign performance data, translating metrics into actionable insights for future strategy optimization.
• Partner with cross-functional teams; including Sales, Product, and Customer Success, to ensure seamless campaign alignment with business objectives.
• Develop engaging content, design layouts, and communication materials for various marketing initiatives.
• Manage marketing calendars, project timelines, and data accuracy within our corporate systems to ensure flawless daily operations.

Skills

Enthusiasm for marketing

Analytical mindset

Attention to detail

Multitasking

Written and verbal communication

Team collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Google Workspace

Job description

Appian in McLean, Virginia is seeking a Marketing Associate to contribute across field marketing, customer advocacy, event coordination, and marketing operations, gaining hands-on experience with real campaign life cycles.

You will learn from industry experts, manage campaigns end-to-end, coordinate virtual and in-person events, and develop content and materials while collaborating with Sales, Product, and Customer Success.