Marketing Associate, Asset Management - Content & Campaigns

Victory Capital Management; Charlotte (NC); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

Flexible PTO

Family medical leave

Disability leave

Education tuition reimbursement

401k with employer match

Job summary

WestEnd Advisors, a Victory Capital Investment Franchise based in Charlotte, NC, is seeking a Marketing Associate to develop compelling financial content and drive omni-channel campaigns for intermediary distribution. You will partner with marketing, operations, investment teams, and sales to translate complex investment concepts for advisors and institutions.

Reporting to the WestEnd Head of Marketing, you will manage campaigns, craft product positioning across SMA/ETF/direct indexing, ensure

Qualifications

• Bachelor’s degree in Marketing, Communications, Finance, Business, or a related field.
• 2–4 years of professional marketing experience, preferably in asset management or financial services.
• Exceptional written and verbal communication skills; translate complex financial info clearly.
• Experience developing multi-channel marketing programs including digital channels.
• Strong project management with ability to handle multiple initiatives.
• Excellent attention to detail and accuracy across deliverables.
• Proficiency in MS Office; Salesforce, PowerBI or Adobe CS a plus.
• Familiarity with financial concepts and regulatory marketing requirements.
• Highly motivated, collaborative self-starter.

Responsibilities

• Translate investment philosophy into audience-appropriate content across digital, print, video, and email channels.
• Champion messaging across pitch books, RFPs, product commentaries, databases, and assets.
• Build omni-channel campaigns to drive awareness, engagement, and conversion.
• Collaborate on product positioning for SMA, active ETF, and direct indexing strategies.
• Monitor industry trends to keep materials current and strategically relevant.
• Manage campaign calendar, timelines, and project plans with compliance in mind.
• Analyze campaign data and deliver actionable leads to leadership.
• Support product launches and targeted client communications.
• Develop sales enablement tools and training for business development.
• Assist with event marketing, conferences, and webinars.
• Coordinate compliance and legal reviews of marketing deliverables.

Skills

Exceptional written and verbal comms

Strong project management

Ability to manage multiple initiatives

Attention to detail

Collaborative team mindset

Education

Bachelor’s degree in Marketing, Communications, Finance, Business, or related field

Tools

Microsoft Office Suite

Salesforce

PowerBI

Adobe Creative Suite

Job description

WestEnd Advisors, a Victory Capital Investment Franchise based in Charlotte, NC, is seeking a Marketing Associate to develop compelling financial content and drive omni-channel campaigns for intermediary distribution. You will partner with marketing, operations, investment teams, and sales to translate complex investment concepts for advisors and institutions.

Reporting to the WestEnd Head of Marketing, you will manage campaigns, craft product positioning across SMA/ETF/direct indexing, ensure