Marketing Associate

Manning & Napier; Village of Fairport (NY); On-site; USD 55,000 - 63,000; Full time

Job summary

Manning & Napier in New York (Village of Fairport area) seeks a Marketing Associate to support advertising capabilities for advisor partners and client campaigns. You will help develop digital marketing programs, maintain resources, and collaborate with sales and service to drive business impact.

You will manage automated materials, assist with presentations, and optimize campaigns across channels. A collaborative, detail-focused marketer with 2+ years of experience is ideal.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications, Finance or related field.
• 2+ years of marketing experience preferred, including automation knowledge.
• Experience with marketing automation platforms and content management systems is a plus.

Responsibilities

• Maintain marketing materials, presentations, and resources per brand and compliance standards.
• Keep internal content library updated for sales and service teams.
• Prepare advisor-focused and educational presentations for sales both in print and digital formats.
• Oversee automated materials workflows, data mapping, templates, and compliance retention.
• Develop and optimize marketing automation initiatives to drive engagement and conversions.
• Analyze campaign performance, create dashboards, and improve effectiveness across channels.
• Support digital marketing and virtual events; optimize landing pages and website conversions; collaborate cross-functionally.

Skills

Analytical

Time management

Teamwork

Communication

Education

Bachelor's degree

Tools

Adobe Creative Suite

HTML/CSS

Salesforce

HubSpot

Seismic

Orchard CMS

Asana

Job description

SummaryAs a Marketing Associate for Asset Management, you will support the promotion of our capabilities to existing and prospective advisor partners through the execution of marketing campaigns, materials, and digital engagement initiatives. In this role, you will assist with the development and delivery of digital marketing programs and maintain marketing resources for the Asset Management team. As a collaborative member of the marketing team and partner to sales and service, you will bring a creative, self-driven, and results-oriented approach focused on driving business impact. This role reports to the Marketing Director of Asset Management.ResponsibilitiesEnsure marketing materials, including standalone materials, presentations, and resources, are regularly maintained and updated as needed to meet brand & compliance requirementsHelp maintain the internal content library to ensure sales & service can easily access accurate and current presentations, resources, and materialsPrepare new business, Advisor-specific, and educational presentations for sales, both hard copy and electronicallyOversee the process of automated materials, including data mapping, template management, compliance retention, and ensuring materials remain high quality in design, efficiency, and accuracyManage and optimize marketing automation initiatives, including email campaigns, workflows, audience segmentation, and lead nurturing programs to drive engagement and conversions.Analyze campaign performance and engagement metrics to develop actionable insights, create reporting dashboards, and improve marketing effectiveness across channels.Support digital marketing and virtual event execution by managing content distribution, optimizing landing pages and website conversions, and collaborating cross-functionally to maximize marketing automation capabilities.QualificationsBachelor’s degree in Marketing, Business Administration, Communications, Finance, or a related field2+ years of marketing experience preferred, including experience with marketing automation platformsProficiency in Adobe Creative Suite; familiarity with HTML and CSS preferredExperience with enterprise content management systems, SEO/SEM, social media, email marketing, or copywriting is a plusExperience with Seismic, Salesforce, Asana, Orchard CMS, HubSpot, or similar platforms preferredStrong analytical, organizational, and time management skills with the ability to manage multiple priorities in a fast-paced environmentResults-oriented self-starter with strong attention to detail and a proven work ethicExcellent written, verbal, and interpersonal communication skills with the ability to collaborate effectively in a team-oriented environmentCompensation: $55,000 - $63,000 expected base salary