Marketing Associate

Manning & Napier; City of Rochester (NY); On-site; USD 55,000 - 63,000; Full time

Job summary

Manning & Napier in Rochester, NY is seeking a Marketing Associate for Asset Management to support advisor partnerships through campaigns, materials, and digital engagement. You will help develop digital programs and maintain marketing resources, partnering with sales and service to drive business impact.

Reports to the Marketing Director of Asset Management. Ideal candidates have 2+ years of marketing experience, a Bachelor’s degree, and proficiency with marketing automation tools and content

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Finance, or related field.
• 2+ years of marketing experience preferred, including marketing automation platforms.
• Proficiency in Adobe Creative Suite; familiarity with HTML and CSS preferred.
• Experience with CMS, SEO/SEM, social media, email marketing, or copywriting is a plus.
• Experience with Seismic, Salesforce, Asana, Orchard CMS, HubSpot, or similar platforms preferred.

Responsibilities

• Ensure marketing materials, including standalone materials, presentations, and resources, are regularly maintained and updated to meet brand & compliance requirements.
• Help maintain the internal content library to ensure sales & service can access accurate and current presentations, resources, and materials.
• Prepare new business, Advisor-specific, and educational presentations for sales, both hard copy and electronically.
• Oversee automated materials processes, including data mapping, template management, compliance retention, and design quality.
• Manage and optimize marketing automation initiatives, including email campaigns, workflows, audience segmentation, and lead nurturing.
• Analyze campaign performance and engagement metrics to develop insights, create dashboards, and improve marketing effectiveness.
• Support digital marketing and virtual events by managing content distribution, optimizing landing pages, and collaborating to maximize marketing automation.

Skills

Analytical skills

Time management

Written and verbal communication

Team collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Finance, or related field

Tools

Adobe Creative Suite

Seismic

Salesforce

Asana

HubSpot

Orchard CMS

HTML/CSS familiarity

Job description

As a Marketing Associate for Asset Management, you will support the promotion of our capabilities to existing and prospective advisor partners through the execution of marketing campaigns, materials, and digital engagement initiatives. In this role, you will assist with the development and delivery of digital marketing programs and maintain marketing resources for the Asset Management team. As a collaborative member of the marketing team and partner to sales and service, you will bring a creative, self-driven, and results-oriented approach focused on driving business impact. This role reports to the Marketing Director of Asset Management.

Responsibilities

• Ensure marketing materials, including standalone materials, presentations, and resources, are regularly maintained and updated as needed to meet brand & compliance requirements
• Help maintain the internal content library to ensure sales & service can easily access accurate and current presentations, resources, and materials
• Prepare new business, Advisor-specific, and educational presentations for sales, both hard copy and electronically
• Oversee the process of automated materials, including data mapping, template management, compliance retention, and ensuring materials remain high quality in design, efficiency, and accuracy
• Manage and optimize marketing automation initiatives, including email campaigns, workflows, audience segmentation, and lead nurturing programs to drive engagement and conversions.
• Analyze campaign performance and engagement metrics to develop actionable insights, create reporting dashboards, and improve marketing effectiveness across channels.
• Support digital marketing and virtual event execution by managing content distribution, optimizing landing pages and website conversions, and collaborating cross-functionally to maximize marketing automation capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Finance, or a related field
• 2+ years of marketing experience preferred, including experience with marketing automation platforms
• Proficiency in Adobe Creative Suite; familiarity with HTML and CSS preferred
• Experience with enterprise content management systems, SEO/SEM, social media, email marketing, or copywriting is a plus
• Experience with Seismic, Salesforce, Asana, Orchard CMS, HubSpot, or similar platforms preferred
• Strong analytical, organizational, and time management skills with the ability to manage multiple priorities in a fast-paced environment
• Results-oriented self-starter with strong attention to detail and a proven work ethic
• Excellent written, verbal, and interpersonal communication skills with the ability to collaborate effectively in a team-oriented environment

Compensation

$55,000 - $63,000 expected base salary