Marketing Associate

PowerOptions; Remote; USD 55,000 - 75,000; Full time

Job summary

A leading admissions consulting firm seeks a Marketing Associate to conduct market research, develop digital strategies, and create marketing materials. The role involves managing social media, particularly targeting Mandarin-speaking audiences, and developing partnerships to increase brand awareness. Candidates should have a Master's degree in a related field and be fluent in Mandarin. This position allows telecommuting from anywhere in the US.

Qualifications

• Fluent in reading, writing, and speaking Mandarin, Chinese.
• Knowledge in social media management, video editing, and marketing strategy.

Responsibilities

• Conduct market research and audience analysis.
• Market the company’s services through digital strategies.
• Create and design marketing materials.
• Manage social media platforms.
• Develop strategic partnerships to expand brand awareness.

Skills

Social media management across Mandarin and English platforms

Video editing and graphic design tools

Marketing strategy including market research and audience analysis

Education

Master’s degree in Communications, Media Science, Marketing or related field

Tools

Premiere Pro

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

EqualApp LLC dba AcceptU seeks Marketing Associate (Wellesley MA & able to telecommute from any location within the US) Duties: Conduct Market Research and Audience Analysis by evaluating demographics, identifying market segmentation, analyzing marketing and advertising campaigns, and developing marketing strategies for the company’s comprehensive admissions consulting services helping students navigate the U.S. college admissions process. Market the company’s services through targeted digital strategies including social media, content creation and community outreach on relevant platforms with a particular focus on marketing to Chinese Mandarin speaking audiences. Create and design marketing materials including video editing and graphic design using Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Autoshop. Manage social media across Mandarin and English platforms such as WeChat, Weibo, Xiaohongshu, Instagram, LinkedIn. Communicate with prospective clients in Chinese Mandarin to ensure families understand our offerings and feel confident in the admissions process. Develop strategic partnerships with schools, education influencers, and community organizations to expand brand awareness and attract new clients. Generate leads and conversions through outreach efforts, webinars, and targeted marketing campaigns with the aim of enabling more students to realize their higher education goals. Analyze sales data and provide analysis to the marketing team. Use analysis of sales data to organize and initiate sales outreach. Provide insights on product potentials to increase profitability. Research and analyze competitors and customers.

Required: Master’s degree in Communications, Media Science, Marketing or related field.

Must have knowledge in the following areas as evidenced by completion of graduate coursework or credit earning internships:

Social media management across Mandarin and English platforms (WeChat, Weibo, Xiaohongshu, Instagram).
Video editing and graphic design tools Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop.
Marketing strategy including market research and audience analysis.

Must be fluent in reading, writing and speaking Mandarin, Chinese. Able to telecommute from any location within the US. Submit resumes via email to [e-mail], must reference position when applying.