Marketing Associate

DataCamp; United States; Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Learning budget

Flexible hours

Global team

Job summary

DataCamp is seeking a Marketing Associate to grow our Social Impact program (DataCamp Classrooms). This hybrid role blends growth marketing, partnership management, and content creation to engage educators in the USA and Europe.

You will drive activation through product demos, onboarding resources, and organic growth initiatives across forums like Reddit and Discord, while supporting press and blog content to elevate awareness.

Qualifications

• Bachelor's degree in business, marketing, social sciences, or related field.
• 1–3 years go-to-market experience.
• Comfortable conducting live demos and presenting to educators and administrators.
• Experience engaging with communities on Reddit, Discord, or similar forums.
• Data-driven with the ability to track metrics and report on them.
• Highly organized with the ability to manage a high volume of tasks alongside projects.
• Bonus: experience with US universities.
• Bonus: content writing, video editing, or visual design.

Responsibilities

• Scale Academic Partnerships: Support onboarding of key academic partners in the USA & Europe.
• Drive Activation: Support onboarding via product demos, docs, and as primary NA teacher contact.
• Manage Government & Strategic Alliances: Support landing of high-stakes partnerships.
• Own Community & Organic Growth: Drive traffic to Social Impact pages via Reddit and Discord.
• Execute Content & Communications: Help create press releases, blogs, newsletters, and tutorials.
• Maintain Onboarding Assets: Develop teacher-facing resources and welcome tutorials.
• Leverage automation & AI: Prototype low-code automations to standardize processes.
• SEO & Linkbuilding: Own link-building with nonprofits and university partners.

Skills

Go-to-market

Live demos

Content creation

Partnerships

SEO & Linkbuilding

Social media

Data-driven

Education

Bachelor's degree

Tools

Make.com

n8n

Discord

Reddit

Job description

DataCamp powers data and AI transformation. With DataCamp, individuals, teams, and organizations of any size can learn the data and AI skills they need to thrive in the 21st century. With over 20M learners and 6,000+ organizations learning daily, DataCamp is a market leader in bridging the data and AI skills gap. Whether you’re fostering enterprise-wide data and AI literacy, developing core data skills, adopting generative AI, switching data warehouses, or navigating the cloud transition—DataCamp offers tailored learning programs to meet your organization’s unique needs.

About you

We are looking for a Marketing Associate to fuel the growth of our core Social Impact program (DataCamp Classrooms). This is a unique hybrid role that sits at the intersection of growth marketing, partnership management, and content creation.

You will be the face of DataCamp for hundreds of educators in the USA and Europe, driving adoption through direct product demos and supporting technical integrations. Simultaneously, you will own organic growth initiatives—from link building and Reddit community management to executing press releases for top-tier partnerships. If you thrive in fast-paced environments and want to own the growth of a high-impact product, we’d love to meet you.

Responsibilities:

• Scale Academic Partnerships: Support the acquisition and onboarding of key academic partners in the USA & Europe.
• Drive Activation: Support onboarding via product demos, documentation building, and acting as the primary point of contact for North American teachers.
• Manage Government & Strategic Alliances: Support the landing of high-stakes partnerships, including government bodies, LLM labs, and corporate CSR partners.
• Own Community & Organic Growth: Drive traffic to DataCamp’s Social Impact pages by managing our presence on digital forums (e.g., Reddit, Discord).
• Execute Content & Communications: Support the creation of press releases, blog posts, newsletters, social media posts, and tutorials.
• Maintain Onboarding Assets: Develop and refine teacher-facing resources, including welcome tutorials and support documentation to drive self-serve success.
• Leverage automation & AI: Prototype low‑code automations (e.g., n8n or Make.com) and use modern AI tools responsibly to standardize processes and increase efficiency.
• SEO & Linkbuilding: Own link-building efforts with nonprofits and university partners.

Support Experimentation: Proactively identify opportunities for improvement at all stages of the marketing funnel. Formulate hypotheses, execute tests, and iterate on solutions to drive continuous optimization of key metrics.

Qualifications:

• Bachelor's degree in business, marketing, social sciences, or related fields.
• 1-3 years of experience with go-to-market initiatives .
• Comfortable conducting live demos and presenting to educators and administrators.
• Experience engaging with communities on Reddit, Discord, or similar forums.
• Data-driven with the ability to track your own metrics and report on them.
• Highly organized with the ability to manage a high volume of operational tasks alongside strategic projects.
• Bonus: You will be working with a lot of US universities so experience with these is an added bonus
• Bonus: Experience with content writing, video editing, or visual design.

Why Datacamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!