Marketing Associate

Lawrence Partnership; Massachusetts; On-site; USD 53,539 - 60,694; Full time

Benefits offered by this job

Comprehensive benefits package

Growth opportunities

Tuition reimbursement

Job summary

Lawrence Partnership is hiring a Marketing Associate to develop and implement marketing strategies for the Greater Lawrence Family Health Center. This role involves executing campaigns, creating promotional content, and using social media to enhance visibility.

The ideal candidate will have at least two years of experience in marketing, excellent communication skills, and a commitment to equity and inclusion. A Bachelor's degree in a relevant field is required.

GLFHC offers a supportive work environment with comprehensive benefits.

Qualifications

• Minimum two years of experience in marketing or communications, preferably in a healthcare setting.
• Exceptional writing, editing, and verbal communication skills.
• Ability to work independently and drive projects to completion.

Responsibilities

• Assist in the design and execution of promotional campaigns.
• Generate written and visual content for marketing materials.
• Monitor and analyze key performance indicators to measure campaign success.

Skills

Writing and editing

Digital marketing

Social media management

Organizational skills

Analytical skills

Education

Bachelor's degree in marketing, journalism, or communications

Tools

Hootsuite

Adobe Creative Suite

WordPress

Google Analytics

Job description

• Pay or shift range: $53,539.20 USD to $60,694.40 USD. The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job‑related reasons.

Description

Established in 1980, the Greater Lawrence Family Health Center, Inc. (GLFHC) is a multi‑site, mission‑driven, non‑profit organization employing over 700 staff whose primary focus is providing the highest quality patient care to a culturally diverse population throughout the Merrimack Valley. Nationally recognized as a leader in community medicine (family practice, pediatrics, internal medicine, and geriatrics), GLFHC has clinical sites in Lawrence, Methuen, and Haverhill and is the sponsoring organization for the Lawrence Family Medicine Residency program.

GLFHC is currently seeking a Marketing Associate to join our team. The Marketing Associate will play a pivotal role in executing marketing and communication plans across all GLFHC channels. The Associate will assist the Manager of Marketing & Communications in developing and implementing strategies to raise GLFHC’s profile in the Merrimack Valley and increase its visibility among external stakeholders.

• Assist in the design and execution of promotional campaigns across multiple channels, including digital, social media, email and traditional print media.
• Collaborate with the Manager of Marketing & Communications and other GLFHC departments to develop program and overall brand strategies.
• Generate written and visual content for marketing and promotional materials, including social media posts, emails, website, video, radio and promotional materials.
• Assist in the management of social media channels, paid advertising and email campaigns.
• Assist in the management of the GLFHC website and Lawrence Family Medicine Residency subsite.
• Monitor and analyze key performance indicators to measure the success of campaigns and recommend improvements.
• Work closely with the Manager of Marketing & Communications and the Advancement team to ensure comprehensive and effective marketing strategies.
• Work closely with internal GLFHC stakeholders to develop promotional and fundraising strategies.
• Compile and analyze data to track the performance of marketing efforts.
• Conduct market research and recommend benchmarking strategies.
• Prepare reports on key metrics, providing insights and recommendations for improvements and future campaigns.

Qualifications

• Minimum two years of experience in marketing, communications, or journalism, preferably in a non‑profit or healthcare setting.
• Exceptional writing, editing, and verbal communication skills, including the ability to tailor messaging for diverse audiences and platforms.
• Strong organizational skills with unwavering attention to detail and accuracy.
• Analytical and problem‑solving competency with a goal‑oriented, results‑driven mindset.
• Ability to take initiative, work independently, and drive projects to successful completion with minimal supervision.
• Collaborative team player who thrives in a cooperative and dynamic environment.
• Ability to work under pressure, prioritize tasks, and manage multiple deadlines effectively.
• Awareness of and sensitivity to cultural diversity, community dynamics, and social issues, with a commitment to equity and inclusion.
• Understanding of patient confidentiality and adherence to HIPAA regulations.

Preferred Skills

• Proficiency in digital marketing, including social media management (Hootsuite), email marketing, and content creation.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Video and audio recording and editing skills (Adobe Premiere).
• Familiarity with WordPress and website analytics tool Google Analytics.
• Knowledge of website management and SEO/SEM best practices.
• Experience with project management tools and methodologies is a plus.

Education

• Bachelor's degree in marketing, journalism, communications, public relations, or a related field.

GLFHC offers a great working environment, comprehensive benefit package, growth opportunities and tuition reimbursement.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.