Marketing Associate

Confidential Jobs; Fort Lauderdale (FL); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Housing discounts

Vacation

Paid holidays

401k with employer match

Much more!!!!

Job summary

Confidential Jobs is seeking a Digital Marketing Specialist to manage Google Ads campaigns, optimize traffic and conversions for occupancy goals, and support strategic marketing initiatives across properties. The role requires certification or strong knowledge of Google Ads, excellent communication and leadership skills, and willingness to travel for client meetings and property rollouts.

The position offers full-time employment with competitive benefits including health/dental/vision and a

Qualifications

• Experience managing traffic goals and conversions for digital campaigns.
• Ability to optimize campaigns to meet occupancy goals.
• Google Ads knowledge or certification.
• Experience building and managing Google Ads campaigns.
• Willingness to travel for client meetings and rollouts.
• Strong budget and performance tracking skills.

Responsibilities

• Determine media buying for new takeovers or developments' online strategy.
• Develop action plans for managed communities based on paid search metrics.
• Provide ongoing management of Google AdWords campaigns.
• Assist supervisor and VP of Marketing as needed.

Skills

Communication

Leadership

Time management

Organization

Confidentiality

Teamwork

Stress management

Tools

Microsoft Excel

Microsoft Word

Adobe

PowerPoint

Job description

Qualifications

• Determine and manage traffic goals and conversions on Google campaigns to drive quality traffic to the organizations properties.
• Develop and implement strategies that optimize campaigns allowing a property to reach their budgeted occupancy goal.
• Utilize Google AdWords certification to strategically develop competitive tracking insights based on property and regional marketing analysis.
• Direct digital campaigns prior to, during, and post takeover of new acquisitions. Responsibilities include, but are not limited to, build out of Google AdWords campaign structure, implementation of created campaigns, as well as ongoing management.
• Determine media buying for any new takeover or new development’s online strategy.
• Develop action plans for the organizations managed communities and make recommendations based on paid search performance metrics to meet business operations goals.
• Be available for extended out-of-town travel for client meetings, property rollouts, internal meetings, educational conferences, etc.
• Perform all other duties assigned by the supervisor and/ or VP of Marketing

Skills, Knowledge and Abilities:

• Possess exceptional computer skills - intermediate knowledge of Microsoft Excel, Word, Adobe and Power Point
• Possess excellent communication and leadership skills
• Possess excellent time management skills – i.e. ability to prioritize, manage time effectively and handle multiple projects and tasks
• Possess good organization skills as well as being detail-oriented
• Knowledge of business practices and principles
• Ability to use and apply common sense and use good judgment
• Ability to work cooperatively and in a teamwork environment
• Ability to handle multiple projects and tasks and cope with stress in a composed manner
• Ability to respect and maintain confidentiality

We offer full-time, career-track positions with

• competitive pay
• health
• dental
• vision and life insurance
• housing discounts
• vacation
• paid holidays
• exceptional 401k plan with employer match
• much more!!!!

We are an Equal Opportunity Employer

Drug Free Work Place

We are an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.