Marketing Associate

ADP, Inc.; Atlanta, Northern (GA, KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

PM Security Services in Atlanta, GA is seeking a hands-on Marketing Associate to build brand exposure and develop marketing infrastructure, campaigns, reporting, and events needed for growth.

You will lead brand awareness and digital marketing, manage CRM tools like HubSpot/Salesforce, and collaborate with sales to drive campaigns, leads, and measurable ROI.

This in-office role offers a salary range of $60,000 to $75,000 and opportunities to influence marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field OR 10+ years of relevant professional marketing experience.
• Hands-on experience with HubSpot, Salesforce, or comparable CRM platforms.
• Strong digital marketing experience, including email marketing, social media, content, lead generation, and campaign management.

Responsibilities

• Develop and execute strategies to increase awareness of the PM Security Services brand in Atlanta and surrounding markets.
• Manage digital marketing initiatives across social media, email, web, paid campaigns, content, and other channels.
• Create content that strengthens brand positioning and communicates value proposition.
• Identify opportunities to increase market exposure, generate qualified leads, and improve campaign ROI.
• Partner with sales leadership to develop targeted campaigns and lead-nurturing workflows in CRM.
• Build dashboards to track marketing KPIs and revenue impact.
• Develop annual conference and event strategies and budgets.
• Lead internal and customer events and sponsorship activities.

Skills

HubSpot

Salesforce

CRM platforms

Digital marketing

Campaign management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Salary Range: $60,000.00 To $75,000.00 Annually

PM Security Services | Atlanta, Georgia

In Office- Salary Range: $60,000–$75,000 annually

About PM Security Services

PM Security Services is an established security services company serving the Atlanta market. We have built a strong foundation and reputation and are now focused on our next stage of growth: expanding brand visibility, strengthening sales and marketing alignment, and creating a scalable marketing strategy that produces measurable business results.

We are seeking a hands-on Marketing Associate who is creative, analytical, highly organized, and comfortable taking ownership. This role is ideal for someone who can build greater exposure for a preexisting brand while developing the marketing infrastructure, campaigns, reporting, and events needed to support continued growth.

What You'll Do

Brand Awareness & Digital Marketing

• Develop and execute strategies to increase awareness of the PM Security Services brand throughout Atlanta and surrounding markets.
• Manage digital marketing initiatives across social media, email, web, paid campaigns, content, and other relevant channels.
• Create and coordinate content that strengthens brand positioning and clearly communicates our value proposition.
• Identify opportunities to increase market exposure, generate qualified leads, and improve campaign performance and ROI.
• Work extensively within HubSpot, Salesforce, or similar CRM platforms to support marketing and sales initiatives.
• Partner directly with sales representatives and sales leadership to develop targeted sales and marketing campaigns.
• Build segmented prospect and customer campaigns, lead-nurturing workflows, email sequences, and campaign tracking within the CRM.
• Maintain strong CRM data integrity and help establish a consistent process for measuring marketing contribution to pipeline and revenue.

Marketing Analytics & KPIs

• Partner with sales leadership to establish marketing and sales KPIs and build dashboards that provide leadership visibility into performance.
• Track metrics such as lead generation, MQLs, lead-to-opportunity conversion, campaign engagement, pipeline influenced, customer acquisition cost, event ROI, and marketing-sourced revenue.
• Translate marketing activity and CRM data into actionable recommendations that support growth and better business decisions.

Conferences, Events & Community Presence

• Develop an annual conference and trade show attendance strategy, including recommendations on which events PM Security Services should attend, sponsor, or exhibit at.
• Build and manage conference and event budgets, including registration, sponsorships, booth requirements, collateral, promotional materials, travel considerations, and sales-team participation.
• Develop pre-event and post-event campaigns designed to generate meetings, opportunities, follow-up activity, and measurable ROI.
• Take the lead on internal office events, customer events, networking opportunities, and company-sponsored activities.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field OR 10+ years of relevant professional marketing experience.
• Experience increasing the visibility of an established brand that has significant opportunity for greater market exposure.
• Hands-on experience with HubSpot, Salesforce, or comparable CRM platforms.
• Strong digital marketing experience, including email marketing, social media, content, lead generation, and campaign management.
• Experience working directly with sales teams and sales leadership to create campaigns that contribute to qualified pipeline and revenue.
• Experience developing marketing KPIs, CRM dashboards, performance reports, conference strategies, trade shows, corporate events, and budgets.
• Strong project-management, communication, organizational, and analytical skills with the ability to take initiatives from strategy through execution.

Compensation & Location

$60,000–$75,000 annually, depending on experience and qualifications

Location

Atlanta, Georgia

PM Security Services is looking for a motivated marketing professional who wants to take ownership, build something meaningful, and play an important role in the company's next stage of growth.