Marketing Assistant (Part-time)

Tailwind Group; Lawrence (KS); On-site; USD 17,000 - 22,000; Part time

Job summary

Tailwind Group is seeking a part-time Marketing Assistant to amplify our online presence for The Landing Lawrence, a 192-unit community near KU. You will create engaging photo/video content, manage social channels, and assist with a monthly marketing calendar to attract residents and promote events.

The role emphasizes collaboration with Leasing Manager and local outreach, with a flexible schedule not exceeding 29.5 hours weekly. Evening/weekend shifts may occur as needed.

Qualifications

• High school diploma or equivalent is required or equivalent experience.
• Preferred: pursuing a degree in Marketing, Communications, or related field.

Responsibilities

• Produce high-quality photo and video content for social media marketing and promotional materials.
• Manage and maintain property social media profiles with regular posting and community engagement.
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property locally.
• Collaborate with Leasing Manager to support leasing and resident retention efforts.
• Develop and maintain a content calendar for a consistent posting schedule across platforms.
• Participate in outreach marketing on campus and in the community, and at events.
• Showcase residents' experiences through digital marketing content to boost community pride.
• Ensure marketing materials accurately reflect the property’s features and amenities.
• Stay updated on industry trends and social media best practices to improve strategies.
• Explore partnerships with local businesses and organizations to expand reach.

Skills

Social media management

Photography

Videography

Video editing

Content calendar

Community engagement

Education

High school diploma or equivalent

Pursuing marketing/communications degree

Tools

CapCut

Canva

Adobe Lightroom

Job description

Job Description

Tailwind Group is a top twenty owner and manager of off-campus student housing and brings a wealth of knowledge to the industry. We are committed to creating and sustaining a workplace culture that is second to none. We strive to fight for the highest possible good of the people that matter most, including our team members! Attracting and retaining the most talented and passionate individuals in our industry is an ongoing objective at Tailwind Group. We would love for you to join our team!

Job Type

Part-time

The Position

The Marketing Assistant is primarily responsible for enhancing our online presence and promoting our property through engaging photo and video content on all social media platforms. Additionally, they will play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful Marketing Assistant will provide engaging and relevant social media content, assist with the creation and execution of the site’s monthly marketing calendar, contribute to the organization and promotion of resident events, and understand this role is critical to the property’s overall reputation and success.

The Property

The Landing Lawrence is a unique housing community consisting of 192 units and 720 beds, designed with University of Kansas students in mind.

This is a part-time position working a variable schedule, not to exceed 29.5 hours per week. Nights or weekends may be required from time to time dependent on business needs.

Compensation

The compensation rate for this position is $14.00 per hour plus bonus potential. This range is determined by current market data based on the position requirements and complexities. Final offers of employment will be based on multiple factors including candidate education, skills, experience, and location.

Responsibilities & Duties

• Produce high-quality photo and video content to be used for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
• Collaborate with the Leasing Manager to provide marketing support for the property’s leasing and resident retention efforts.
• Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Take ownership of the property’s image and ensure that all marketing materials accurately represent its unique features and amenities.
• Stay updated on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property’s reach within the community.
• Participate in a monthly marketing meeting with the Digital Marketing Specialist.
• Assist with new leasing efforts and other office operations as directed by management.

Requirements

• High school diploma or equivalent.
• Working towards a degree in Marketing, Communications, or related field is preferred.

Knowledge, Skills, & Abilities

• Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred.
• Possess strong photography and videography and editing skills.
• Must be available to work a minimum of 12 hours a week between 8:00am – 7:00pm Monday through Friday with occasional nights and weekends.
• To learn more about our core values, mission, and vision, check out: http://thetailwindgroup.com/.

A complete list of responsibilities and duties can be provided during the interview process.

This position is not eligible for Visa sponsorship at this time.

Tailwind Group is an Equal Opportunity Employer.