Marketing Assistant

Asimn; Minneapolis (MN); Hybrid; USD 15,000 - 24,000; Part time

Job summary

The American Swedish Institute in Minneapolis is seeking a part-time Marketing Assistant to support content and marketing across ASI platforms including website, social media, and email communications. You will collaborate across departments to organize marketing plans and timelines, helping deliver engaging campaigns for diverse audiences.

Flexible hours include some evenings and weekends. Responsibilities cover content creation support, website content updates, email marketing, social media,

Qualifications

• 1-2 years experience in journalism/marketing, communications or related field or equivalent experience.
• 1+ years of nonprofit communications including a focus on social media and multi-channel marketing.
• Knowledge of current social platforms and trends, plus use of metrics to inform content.
• Creative thinker with ability to multi-task, meet deadlines and work with minimal supervision.
• Strong verbal and interpersonal communications and ability to write clearly and persuasively.
• Flexible schedule with some evenings and weekends for programming/events.

Responsibilities

• Maintain awareness of ASI programs, audiences, and community to inform content development.
• Ideation, storyboarding, writing, and production of multimedia content for social media, web, ads, or other channels.
• Be a resource for content ideas and help bring ideas to execution that meet audience needs.
• Be a creative thinker and champion of innovation in a changing environment.
• Perform daily upkeep of ASI’s website including copy/images, events, and pages.
• Assist with ASI blog content development, research, writing, and posting.
• Collaborate to develop weekly email communications using Constant Contact.
• Source content and prioritize promotions with input from departments; maintain subscriber lists.
• Maintain a social media calendar and support daily social content across channels.
• Monitor trends and adjust to optimize engagement; uphold ASI brand voice and identity.
• Contribute to DEAI commitments and inclusive practices across activities.

Skills

Content creation

Social media

Email marketing

Writing

Communication

Evenings/weekends flexibility

Industry trends

Tools

Constant Contact

WordPress

Canva

Adobe Photoshop

Hootsuite

Job description

Division/Department: Marketing

Reports to: Content & Marketing Manager

Grade 4

Compensation: $18.58-$24.72

Educational Requirement: None

Exempt or Nonexempt: Non-Exempt

Hourly or Salaried: Hourly

Hours Per Week: Part-time; 15-25 hours per week

Hybrid or On Site: Onsite with occasional hybrid work as schedule allows.

Language proficiency: English. Proficiency/familiarity with another language is a plus but not required.

Schedule: Work hours flexible with preferred days Tuesday, Wednesday, Thursday and weekends/evenings as needed for events and programming.

POSITION SUMMARY:

The Marketing Assistant is a part-time position that supports the marketing team to deliver content and marketing across ASI’s platforms including website, social media, and email communications. The Marketing Assistant will collaborate across departments to provide marketing plan organization and timelines in order to deliver engaging marketing campaigns to optimize engagement to a variety of audiences.

ESSENTIAL DUTIES & RESPONSIBILITIES

CONTENT CREATION SUPPORT

• Maintain an awareness of ASI programs, initiatives, audiences, and community to inform content development.
• Participate in the ideation, storyboarding, writing, and production of multimedia content for social media, web, advertisements, or other channels.
• Be a resource for content ideas and help to bring your and others’ ideas through to execution that best meets audience needs.
• Be a creative thinker and champion of innovation in an ever-changing environment.

WEBSITE CONTENT SUPPORT

• Perform daily upkeep of ASI’s website including updating and editing copy and images, populating event information, developing new events or pages, publishing or unpublishing events, or other site functions.
• Assist with ASI’s blog to support various museum initiatives, including content development and research, writing, and posting content on a frequent basis.

EMAIL MARKETING SUPPORT

• Collaborate with marketing team to develop weekly email communications using Constant Contact that support a broad array of museum initiatives.
• Source content and collaboratively prioritize the promotion of events or activities with input from various departments and teams.
• Maintain subscriber lists and coordinate list growth with various departments.
• Ensure email communications reflect ASI’s brand identity and voice.

SOCIAL MEDIA SUPPORT

• Support all daily communication efforts via social media channels for ASI, the ASI museum Store, and FIKA Café including content generation, posting, promoting posts or events, monitoring, reporting, and analytics.
• Participate in bi-weekly social media planning meetings to ideate and prepare social media content.
• Maintain a social media calendar to coordinate posting.
• Ensure ASI’s social media is reflective of and supports ASI’s organizational initiatives, brand identity and voice, and community.
• Monitor industry trends, best practices, and adjustments to algorithms, to ensure ASI continues to optimize engagement.
• Perform other duties as needed or required which are within the position's scope.

Diversity, equity, accessibility, and inclusion (DEAI) are core functions of all positions at the American Swedish Institute. While some roles may have more specific responsibilities, the items below are a part of everyone's responsibilities:

• Demonstrate a commitment to DEAI through continuous personal development, modeling inclusive behaviors, and proactively managing personal bias to help cultivate and promote a culture of inclusivity and belonging for all staff.
• Proactively work on your own and collaboratively with other staff to ensure equitable and representative experiences for all visitors and program participants.

Requirements

Minimum Requirements

• 1-2 years experience in journalism/marketing, communications or related field or equivalent experience.
• 1+ years of successful nonprofit communications including a focus on social media and multi-channel marketing and/or equivalent experience
• Knowledge of current social platforms and trends, understanding of social algorithms and utilizing metrics and data to inform content design and delivery.
• Creative thinker with ability to multi-task, meet deadlines and work with minimal supervision.
• Strong verbal and interpersonal communications skills and demonstrated ability to write clearly and persuasively.
• Professional attitude, and ability to warmly engage a wide variety of people.
• Flexible schedule with ability to work some evenings and weekends as needed for programming and events.
• Keep current on industry trends, tools, and services.

Preferred experience

• Experience with Constant Contact or similar email marketing system.
• Experience with WordPress or similar content management system.
• Graphic design or digital media course work; including experience with tools such as Hootsuite, Canva, Adobe Photoshop, etc.
• Knowledge and/or interest in Nordic cultures.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is required to stand; walk; sit; bend, use hands to handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk and hear. The employee must occasionally lift or move office products and equipment, and furniture, up to 25 pounds, move over uneven surfaces and lift objects overhead.

The above statements are intended to describe the general nature and level of work performed by the staff member assigned to this position. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EQUAL OPPORTUNITY EMPLOYER:

The American Swedish Institute provides equal employment opportunities for all persons regardless of age, race, color, religion, creed, national origin, marital status, familial status, sex, gender identity and/or expression, pregnancy, sexual orientation, disability, veteran status, genetic information, status with regard to public assistance, or any other characteristic protected under federal, state, or local law. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.