Marketing Assistant

Great Lakes Outreach Wisconsin; Milwaukee (WI); On-site; USD 36,000 - 48,000; Full time

Job summary

Great Lakes Outreach Wisconsin is seeking an Entry Level Marketing Assistant to help build our brand and raise awareness with target audiences. Paid training will be provided.

The role involves working across departments to uncover consumer insights and deliver innovative campaigns to drive sales and improve customer experience. You will help the company grow by refining brand messaging, participating in go-to-market planning, and measuring campaign performance.

Qualifications

• Bachelor's degree in marketing or related field.
• Strong understanding of brand campaigns.
• Willingness to learn and be trained.

Responsibilities

• Increase sales with brand positioning.
• Shape and communicate vision through presentations.
• Translate brand elements into go-to-market plans.
• Lead a marketing team on brand initiatives.
• Develop creative campaigns to motivate action.
• Monitor campaigns and report ROI and KPIs.
• Analyze market trends and consumer insights.
• Oversee marketing activities and distribution.
• Devise growth strategies aligned with brand direction.
• Align the company around the brand's direction and tactics.

Skills

Analytical mindset

Creative thinking

Willingness to learn

Interpersonal communication

Education

Bachelor's degree in marketing or related field

Job description

*This is an onsite role managing marketing promotions work.*

We are looking for an Entry Level Marketing Assistant to help us build our brand and raise brand awareness with target audiences. Paid training will be provided. The type of candidate we are looking for is excited about joining the workforce and will bring a fresh approach to our office vibe. You'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. You'll need to uncover consumer insights and deliver innovative marketing campaigns to drive sales. We'll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Ultimately, you'll help us improve our company's reputation and drive growth and revenue.

Tasks:

• Increase sales with strategic brand positioning and territory management
• Shape and communicate our vision and mission through public speaking and one-on-one presentations
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to "take action"
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors' activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand's direction, choices and tactics

Requirements and skills

• Ability to receive training and coaching in identifying target audiences and devising effective campaigns
• Can handle fieldwork and high volume of in person interaction
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you!