Marketing Assistant

Platinum Coastal Group; Laredo (TX); On-site; USD 34,000 - 45,000; Full time

Job summary

Platinum Coastal Group in Texas is seeking an ambitious Marketing Assistant for a fully in-person role that blends field marketing with office support. This entry-level position includes paid training, real-world experience, and clear pathways for professional growth within the company.

You will support planning and rollout of campaigns to boost brand visibility, engage customers, and contribute to revenue growth.

Qualifications

• Confident public speaker with strong interpersonal communication skills.
• Professional, dependable, and highly organized.
• 0-3 years of experience in marketing, sales, communications, or related internships (an asset but not mandatory).
• Strong written communication and presentation capabilities.
• Creative thinker with strong analytical and problem-solving skills.
• Detail-oriented with the ability to prioritize and manage multiple responsibilities.
• Adaptable team player who performs well in fast-moving environments.
• Bachelor's degree preferred; equivalent experience or strong potential will also be considered.

Responsibilities

• Take part in on-site marketing and promotional activities to broaden brand exposure.
• Contribute to customer acquisition efforts through structured outreach initiatives.
• Perform market analysis to identify trends, customer behaviors, and performance metrics.
• Prepare and present compelling product and brand presentations in retail and live event settings.
• Review campaign data and provide insights to optimize future marketing efforts.
• Support the organization of marketing events, including expos, pop-ups, and promotional campaigns.
• Assist with monitoring marketing expenses and maintaining budget records.
• Research competitors to evaluate market positioning and identify opportunities.
• Develop and sustain professional relationships with vendors, partners, and clients.
• Stay current with industry news, marketing innovations, and evolving best practices.

Skills

Public speaking

Interpersonal communication

Organization

Marketing exposure

Written communication

Presentation skills

Creative thinking

Analytical problem-solving

Multi-tasking

Bachelor's degree preferred

Education

Bachelor's degree preferred; equivalent experience considered

Job description

We are currently hiring an ambitious and driven Marketing Assistant for a fully in-person position that blends field-based marketing efforts with office support responsibilities. This entry-level opportunity includes paid training, real-world experience, and clear pathways for professional growth within the company.

Applicants must reside within commuting distance, as this role requires immediate availability and regular on-site collaboration with team members.

The Marketing Assistant is a key contributor to the marketing team, assisting in the planning and rollout of campaigns designed to increase brand visibility, deepen customer engagement, and contribute to revenue growth. This role supports strategic initiatives that connect with target audiences and align with broader business objectives.

Core Responsibilities

• Take part in on-site marketing and promotional activities to broaden brand exposure.
• Contribute to customer acquisition efforts through structured outreach initiatives.
• Perform market analysis to identify trends, customer behaviors, and performance metrics.
• Prepare and present compelling product and brand presentations in retail and live event settings.
• Review campaign data and provide insights to optimize future marketing efforts.
• Support the organization of marketing events, including expos, pop-ups, and promotional campaigns.
• Assist with monitoring marketing expenses and maintaining budget records.
• Research competitors to evaluate market positioning and identify opportunities.
• Develop and sustain professional relationships with vendors, partners, and clients.
• Stay current with industry news, marketing innovations, and evolving best practices.

Qualifications & Skills

• Confident public speaker with strong interpersonal communication skills.
• Professional, dependable, and highly organized.
• 0-3 years of experience in marketing, sales, communications, or related internships (an asset but not mandatory).
• Strong written communication and presentation capabilities.
• Creative thinker with strong analytical and problem-solving skills.
• Detail-oriented with the ability to prioritize and manage multiple responsibilities.
• Adaptable team player who performs well in fast-moving environments.
• Bachelor's degree preferred; equivalent experience or strong potential will also be considered.

Skills: creative-problem solving,relationship management,sales & marketing