Marketing Assistant

Karen Kane; Los Angeles (CA); On-site; USD 45,000 - 60,000; Full time

Job summary

A California lifestyle brand is seeking a Marketing Assistant to help manage and organize digital content, support marketing campaigns, and assist with product launches. The ideal candidate should be detail-oriented, have a Bachelor’s degree in a relevant field, and possess experience in marketing or ecommerce. This role involves coordinating digital assets, preparing materials, and working closely with various teams. Exciting opportunity for someone eager to grow in the fashion marketing space.

Qualifications

• 1-2 years experience or internships in marketing, ecommerce, or creative operations.
• Comfort managing large volumes of digital files and assets.
• Interest in fashion, branding, and visual storytelling.

Responsibilities

• Organize and maintain the company’s digital asset library.
• Assist with preparing assets for email campaigns and social media.
• Support the ecommerce team with product image organization.

Skills

Highly organized

Attention to detail

Familiarity with Adobe Creative Suite

Interest in fashion and branding

Comfort managing large volumes of digital files

Education

Bachelor’s degree in Marketing, Communications, Fashion, or related field

Tools

Adobe Creative Suite

Shopify

DAM systems or CMS platforms

Job description

Karen Kane is a California lifestyle brand known for effortless style, quality craftsmanship, and a commitment to responsible fashion. For over 45 years, our family-run company has designed clothing that celebrates confidence, comfort, and modern femininity.

We are looking for a Marketing Assistant who is highly organized, detail-oriented, and excited to work at the intersection of fashion, marketing, and ecommerce. This role will help manage and organize our growing library of digital content while supporting marketing campaigns, product launches, and seasonal catalog production.

This is a great opportunity for someone early in their career who wants exposure to fashion marketing, ecommerce, creative production, and digital asset management.

Key Responsibilities

Digital Asset Management & Creation

• Organize and maintain the company’s digital asset library including product photography, campaign imagery, video, and marketing collateral
• Ensure assets are properly tagged, categorized, and accessible for internal teams (marketing, ecommerce, wholesale sales, and design)
• Manage image uploads, file naming conventions, and metadata for efficient retrieval
• Coordinate with photographers, designers, and retouchers to collect and archive final assets

Marketing & Content Support

• Assist with preparing assets for email campaigns, ecommerce, social media, and wholesale marketing
• Support the marketing team in preparing seasonal campaign materials, catalogs, and digital lookbooks
• Help track and organize campaign creative, product launches, and seasonal marketing content
• Assist in maintaining consistency in brand imagery and visual standards

Ecommerce & Product Content

• Support the ecommerce team with product image organization and uploads
• Ensure product photography and lifestyle imagery are correctly matched to products
• Assist in preparing visual content for Shopify and wholesale platforms

Cross-Department Coordination

• Work closely with marketing, ecommerce, design, and sales teams to ensure assets are available for campaigns, product launches, and presentations
• Assist with organizing creative assets for market appointments, trade shows, and sales presentations

Qualifications

• Bachelor’s degree in Marketing, Communications, Fashion, or related field preferred
• 1–2 years experience or internships in marketing, ecommerce, or creative operations
• Highly organized with strong attention to detail
• Comfortable managing large volumes of digital files and assets
• Familiarity with Adobe Creative Suite (especially Photoshop) a major plus
• Experience with Shopify, DAM systems, or CMS platforms is a plus
• Interest in fashion, branding, and visual storytelling

What Makes You a Great Fit

• Naturally organized and detail-driven
• Enjoy working with creative teams and visual content
• Comfortable managing multiple projects simultaneously
• Curious about how marketing, ecommerce, and product storytelling work together