Marketing Assistant

Gingerly Supportive Home Care LLC; Greensboro (MD); Hybrid; USD 26,174 - 30,307; Part time

Job summary

Gingerly Supportive Home Care LLC in Maryland is seeking a Marketing Assistant to grow referrals and raise local awareness through hybrid field work. You will connect with hospitals, clinics, families, and professionals to generate client referrals while promoting the agency’s trusted care.

Responsibilities include developing referral partnerships, attending health fairs, tracking leads in the CRM, coordinating with intake and nursing teams, and educating stakeholders about home care options.

Qualifications

• Bachelor’s degree in Marketing, Business, or Healthcare Administration preferred (or equivalent relevant work experience).Will also consider a LPN or SW with relevant home care experience.
• 1–3 years of healthcare sales, community outreach, or relationship-based selling experience.

Responsibilities

• Referral Development: Build and nurture strong, strategic relationships with hospitals, discharge planners, social workers, physicians, and assisted living facilities.
• Community Outreach: Attend health fairs, senior centers, and networking events to raise local brand awareness.
• Pipeline Management: Track leads, conduct site visits, and manage performance metrics using CRM and intake systems.
• Educational Marketing: Position the agency as a trusted resource by educating families and healthcare providers on senior care options and agency capabilities.
• Intake Collaboration: Partner with internal intake and nursing teams to ensure a seamless onboarding experience for new clients.

Skills

Public speaking

Communication

Follow-through

Education

Bachelor’s degree in Marketing, Business, or Healthcare Administration

Job description

Marketing Assistant (Hybrid/Field)

A Home Care Marketing professional drives agency growth by building referral pipelines, executing digital strategies, and engaging the local community.This vital “boots-on-the-ground” role generates leads by connecting with healthcare facilities, families, and professionals to secure client referrals while strengthening the agency’s trusted reputation.

Responsibilities:

• Referral Development: Build and nurture strong, strategic relationships with hospitals, discharge planners, social workers, physicians, and assisted living facilities.
• Community Outreach: Attend health fairs, senior centers, and networking events to raise local brand awareness.
• Pipeline Management: Track leads, conduct site visits, and manage performance metrics using CRM and intake systems.
• Educational Marketing: Position the agency as a trusted resource by educating families and healthcare providers on senior care options and agency capabilities.
• Intake Collaboration: Partner with internal intake and nursing teams to ensure a seamless onboarding experience for new clients.

Qualifications

MUST BE ABLE TO PASS A CRIMINAL BACKGROUND CHECK AND DRUG TEST FOR EMPLOYMENT

• Education: Bachelor’s degree in Marketing, Business, or Healthcare Administration preferred (or equivalent relevant work experience).Will also consider a LPN or SW with relevant home care experience.
• Experience: 1-3 years of proven experience in healthcare sales, community outreach, or relationship-based selling (home care experience heavily preferred).
• Local Knowledge: Deep understanding of the local territory and existing contacts within the healthcare or eldercare community.
• Soft Skills: Exceptional public speaking, communication, and follow-through skills.
• Logistics: Valid driver’s license and reliable transportation for daily field travel.

Typical Performance Metrics

• KPIs tracked: Number of weekly referral visits, new strategic relationships established, and total assessments booked from referral activity.
• Growth targets: Increasing the total number of active care hours and maintaining a strong pipeline of qualified client leads.

Job Types: Part-time

Salary Range: $19-$22/hr