Marketing and Social Media Specialist

VALOR BUYCO LLC; Leesburg (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Valor Fleet Services is seeking a Marketing and Social Media Specialist to elevate the brand across digital channels. This paid role focuses on crafting engaging content, managing campaigns, and analyzing performance to optimize reach and impact.

You will drive social media strategy across Facebook, Instagram, LinkedIn, and Twitter, producing visuals and videos to support campaigns and brand initiatives. Excellent writing and analytics skills are essential to succeed.

Qualifications

• Proficiency in social media management tools such as Hootsuite and Buffer for scheduling, monitoring, and reporting.
• Strong knowledge of SEO techniques, keyword research, web analytics, and digital marketing performance monitoring.
• Expertise in graphic design using Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visuals.
• Experience with video editing for producing promotional videos or social media content.
• Excellent content writing skills tailored for various digital platforms.
• Ability to analyze social media metrics and marketing data to inform strategy adjustments.
• Strong relationship management skills for engaging with clients, partners, and community stakeholders.

Responsibilities

• Develop and implement dynamic social media content strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase engagement and brand awareness.
• Create compelling visual content using Adobe Photoshop, Illustrator, and other media editing tools to support marketing campaigns.
• Monitor social media analytics and marketing online analytics to assess campaign effectiveness and optimize future efforts.
• Manage social listening to gather insights on customer sentiment, industry trends, and competitor activity.
• Coordinate media performance analytics using tools like Google Analytics and media editing software to track website traffic and campaign ROI.
• Plan and execute paid advertising campaigns on Facebook Advertising and other social media platforms to reach targeted audiences effectively.
• Collaborate with the team on branding initiatives, public relations efforts, and content creation that align with company goals.

Skills

Social media management

SEO

Web analytics

Content writing

Video editing

Graphic design

Client relationship

Paid advertising

Tools

Hootsuite

Buffer

Adobe Photoshop

Adobe Illustrator

Google Analytics

Facebook Ads Manager

Video editing software

Adobe Creative Suite

Job description

Description

Valor Fleet Services is a leading provider of comprehensive vehicle maintenance, fleet management, and transportation solutions. Committed to excellence and innovation, we serve a diverse range of clients across multiple industries, ensuring their fleets operate efficiently and reliably.

Job Overview

We are seeking an energetic and detail-oriented Marketing and Social Media Specialist to elevate our brand presence across digital platforms. In this paid role, you will craft engaging content, manage social media campaigns, analyze marketing performance, and develop strategies to connect with our target audiences. Your creativity and analytical skills will drive our online visibility and foster strong relationships with clients and community partners.

Duties

Develop and implement dynamic social media content strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase engagement and brand awareness.

Create compelling visual content using Adobe Photoshop, Illustrator, and other media editing tools to support marketing campaigns.

Monitor social media analytics and marketing online analytics to assess campaign effectiveness and optimize future efforts.

Manage social listening to gather insights on customer sentiment, industry trends, and competitor activity.

Coordinate media performance analytics using tools like Google Analytics and media editing software to track website traffic and campaign ROI.

Plan and execute paid advertising campaigns on Facebook Advertising and other social media platforms to reach targeted audiences effectively.

Collaborate with the team on branding initiatives, public relations efforts, and content creation that align with company goals.

Requirements

Skills

Proficiency in social media management tools such as Hootsuite and Buffer for scheduling, monitoring, and reporting.

Strong knowledge of SEO techniques, keyword research, web analytics, and digital marketing performance monitoring.

Expertise in graphic design using Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visuals.

Experience with video editing for producing promotional videos or social media content.

Excellent content writing skills tailored for various digital platforms.

Ability to analyze social media metrics and marketing data to inform strategy adjustments.

Strong relationship management skills for engaging with clients, partners, and community stakeholders.

Join us as a vital part of our marketing team—where your creativity fuels our growth! This role offers an exciting opportunity to shape our digital presence while developing your skills in a fast-paced environment dedicated to innovation and success.

Valor Fleet is an Equal Opportunity Employer.

Benefits:

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance