Marketing and Publicity Assistant / Associate

Crooked Lane Books / Alcove Press; New York (NY); On-site; USD 52,000 - 74,000; Full time

Job summary

Crooked Lane Books / Alcove Press is seeking a creative Marketing and Publicity Assistant to join its dynamic New York team. This hands-on role blends marketing, publicity, social media, events, and advertising with a strong emphasis on author care and experience.

You will collaborate with our title marketer to promote the annual list, draft copy, manage newsletters and social content, and handle author outreach.

Qualifications

• Bachelor’s degree in Communications, English, Business, Marketing, or related field (preferred).
• 1–3 years of experience in publishing, client services, or account management, ideally with creative professionals or high-value clients.
• Experience with Goodreads, NetGalley, and BookBub (preferred).
• Experience with design, social media, and email platforms such as Canva, Loomly, and Brevo, or equivalent.
• Excellent written and verbal communication skills with clarity, precision, and enthusiasm.
• Ability to design, document, and enforce SOPs and flowcharts.
• Strong organizational and project management skills with attention to detail.

Responsibilities

• Collaborate on all tasks required for robust promotion of our annual list with the M&P title marketer.
• Draft marketing copy and promotional materials for sales, key accounts, and consumers.
• Update dashboards to track title-by-title and department-wide success.
• Conduct blurb, press, influencer, library, and bookstore outreach and mailings.
• Manage website updates and content.
• Support author events with stock and sales rep coordination.
• Assist in ebook downpricing.
• Create and deploy pub day newsletters and social media posts; maintain social calendar.
• Organize Goodreads giveaways.
• Serve as primary contact for authors and manage inquiries promptly.
• Help document and standardize author-facing interactions across departments (Editorial, Production, Marketing, Sales).
• Onboard and manage interns.

Skills

Communications

English

Marketing

Public relations

Social media

Project management

SOPs

Education

Bachelor’s degree

Tools

Canva

Loomly

Brevo

Goodreads

NetGalley

BookBub

Job description

Crooked Lane Books / Alcove Press is looking for a creative, ambitious, and versatile Marketing and Publicity Assistant to join our marketing team. It will challenge anyone whose interests combine marketing, publicity, social media, events, and advertising. This unique, hands‑on position will have an emphasis on author care and author experience, and offers immediate opportunities for learning and growth. If you love working with creative people and being pivotal to bringing their work to market, then this is the perfect position for you.

Essential Job Responsibilities:

• Working closely with our other M&P title marketer, you will collaborate on all tasks required for the robust promotion of our annual list.
• Draft marketing copy and promotional materials for the sales department, key accounts, and consumers.
• Update dashboards to ensure title‑by‑title and department‑wide success.
• Conduct blurb, press, influencer, library, and bookstore outreach and mailings.
• Manage website updates.
• Support author events with stock and sales rep coordination.
• Assist in ebook downpricing.
• Create and deploy pub day newsletters and social media posts, as well as maintaining our social media calendar.
• Organize Goodreads giveaways.
• Serve as the primary point of contact for authors, managing expectations and inquiries promptly.
• Support the documentation and standardization of author‑facing interactions across all internal departments (Editorial, Production, Marketing, Sales, etc.).
• Onboard and manage interns.

Required Skills & Qualifications:

• Bachelor’s degree in Communications, English, Business, Marketing, or a related field (preferred).
• Minimum 1-3 years of experience in publishing, client services, or account management, ideally working directly with creative professionals or high‑value clients.
• Experience with Goodreads, NetGalley, and Bookbub (preferred).
• Experience with design, social media, and email platforms such as Canva, Loomly, and Brevo, or equivalent.
• Exceptional written and verbal communication skills, with demonstrated ability to write with clarity, precision, and genuine enthusiasm.
• Demonstrated ability to design, document, and enforce complex business processes (SOPs, flowcharts).
• Strong organizational skills, project management capabilities, and acute attention to detail.