Marketing and Public Relations Specialist (Copywriter/Editor)

Marietta College; Marietta (OH); On-site; USD 40,000 - 80,000; Full time

Job summary

An established institution is seeking a Marketing and Public Relations Specialist to enhance its brand through compelling storytelling and strategic communication. This role involves creating impactful content across various media, managing media relations, and supporting institutional marketing objectives. Ideal candidates will possess exceptional writing skills and a strategic mindset, along with experience in higher education communication. Join a vibrant community dedicated to fostering student success and innovation in a picturesque setting.

Qualifications

• 3+ years of experience in communication and marketing.
• Knowledge of AP style and college-style guidelines.

Responsibilities

• Generate strategic communications for the College's priorities.
• Write and edit news and feature stories for publications.

Skills

Exceptional writing and editing skills

Strategic communication

Media relations

Content development

Ability to meet deadlines

Education

Bachelor's degree in a related field

Job description

Marketing and Public Relations Specialist (Copywriter/Editor)

Marketing and Public Relations Specialist (Copywriter/Editor)

1 week ago Be among the first 25 applicants

Direct message the job poster from Marietta College

Award-winning professional communicator, college professor and administrator

For nearly two centuries, Marietta College has embraced its commitment to serving young adults seeking to better their lives and to turn their life's passions into actionable good in the world. Committed to a contemporary liberal arts education and home to the 16th oldest chapter of Phi Beta Kappa, Marietta offers more than 40 undergraduate programs as well as graduate programs in Physician Assistant Studies, Sustainability Leadership, and Psychology.

At Marietta, students learn from talented faculty members who are respected in their fields and wholly dedicated to teaching the next generation of leaders. Our professors share their knowledge with students and challenge them to develop their skillsets through serious research, experiential opportunities, and internships. Every student completes Marietta's rigorous General Education Curriculum, which builds strong communication skills and exposes students to new ideas and interests.

Our varsity athletic teams compete in NCAA Division III and against some of the best in the nation as a member of the Ohio Athletic Conference and Mid-Atlantic Rowing Conference. Marietta has won six national championships and 64 conference titles, including an OAC-record 46 baseball titles.

More than 26,000 living members of The Long Blue Line proudly support their alma mater and help current students gain internships and connections into their chosen industries. This support, in addition to the vibrant growth on campus, is one of the reasons why The Chronicle of Higher Education named Marietta College one of the Great Colleges to Work For.

The College sits on 90 picturesque acres in Marietta, Ohio, located just blocks from a historic downtown and the Ohio River.

For more information about the College, please visitmarietta.edu.

Position Summary:

The Marketing and Public Relations Specialist helps the marketing and communications team tell effective brand stories through internal and external communication channels. This position supports institutional marketing objectives through the development of short and long-form content and must be an exceptional copywriter and communicator with experience in various fields, including internal communications, marketing/advertising, media relations, and strategic communications. Daily duties include writing and editing support for news and feature stories, internal employee communications, press releases, website content, newsletters, and speeches/talking points. The Marketing and Public Relations Specialist proactively manages media relations.

Essential Functions of the Position:

• Generate strategic communications that support College priorities and reflect the high-level priorities of campus partners for use across a wide range of communications media.
• Write and edit news and feature stories for the college's print and online publications that highlight student and faculty research, events, and awards across the college's departments, divisions, and programs.
• Write content for departmental marketing and promotional materials, including booklets, brochures, rack cards, and banners.
• Write short and long-form content for the College's content management channels, email messaging, daily/weekly internal communication, web and other communication tools that advance College priorities.
• Support public relations and media relations initiatives, such as writing press releases, media advisories, and supporting story materials for media, as well as story development and pitching.
• Manage media relations and requests and establish a media relations plan, with actionable strategies for high-level placements.
• Provide project management for assigned projects and partners to support the work of key partners within the College.
• Proofread and edit internal and external communications as requested.
• Write remarks, correspondence, and presentations for the President, Provost, Trustees, as requested.
• Support the implementation of promotional plans.

Professional Expectations:

• Understand and fulfill job duties within the scope of the mission statement.
• Adhere to the policies and procedures of the College.
• Maintains professionalism in actions, communication, and behavior in every aspect of the position.
• Attends and completes any required training, certifications, or other professional development.

Requirements:

Required Skills and Abilities:

• Exceptional writing and editing skills.
• The ability to think strategically about how best to communicate with internal and external audiences, including: developing appropriate content that furthers the College's goals, analyzing and using existing communication tools, and determining the proper applications of web, print, video, social media and/or other communication tools that would best address specific promotional needs.
• Knowledge of and ability to apply college-style guidelines and AP style to publications.
• An ability to build positive relationships with members of the campus and community and to offer creative solutions to content challenges.
• Knowledge of media relations processes and practices.
• Ability to handle multiple tasks, meet deadlines, be creative, operate effectively as a team member, and work under pressure with strict attention to detail.

Required Experience & Education:

• Bachelor's degree in a discipline related to assignment or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
• Preferred professional skills and experience
• 3+ years of experience working under journalistic principles and practices, as well as standard English and grammar rules for writing and editing.
• Experience working in higher education, using effective communication and marketing materials to deliver the college's mission.

Additional Information:

Physical Requirements:

• Primarily sedentary work performed in an office setting while sitting or standing at a workstation.
• Ability to attend meetings, events, and community activities on campus or within the community.
• Use of office equipment including computers, printers, copiers with lifting of less than 20Ib occasionally to fill machines or move files.

This job description is as inclusive as possible but may not include every detail of the responsibilities as assigned by the Supervisor.

Application Instructions:

Interested applicants should submit a cover letter, resume, and contact information for three professional references. Additionally, applicants should submit 3 professional writing samples.

All applications/resumes must be submitted through this online process. We regret that we are unable to accept applications or resumes submitted by mail, email, or fax. As you are submitting your application via this online process, please be sure to provide an accurate email address. You will then receive an acknowledgment indicating your application materials have been received.

Marietta College is an equal opportunity educator and employer. Marietta College does not discriminate on the basis of age, race, color, gender orientation, national or ethnic origin, ancestry, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, political affiliation, or any other status protected by federal, state, or local laws.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Higher Education

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