Marketing and Outreach Manager

Head-Royce School; Oakland (CA); On-site; USD 82,000 - 95,000; Full time

Job summary

A prestigious academic institution is seeking a Marketing and Outreach Manager in Oakland, California. This role will involve developing and implementing strategic marketing initiatives to engage families throughout their experience lifecycle. Ideal candidates should have a minimum of four years in a marketing role, a Bachelor's degree, and demonstrate strong communication skills. The position offers a competitive salary of $82,000 - $95,000 annually, with opportunities for community engagement and professional development.

Qualifications

• Minimum of four years in a marketing or communications role, preferably in an independent school or non-profit.
• Ability to thrive in a fast-paced environment and manage multiple tasks.
• Experience with social media platforms and content management systems.

Responsibilities

• Develop and implement integrated recruitment, marketing, and outreach strategies.
• Create marketing materials that align with outreach and engagement goals.
• Track and analyze engagement data to refine strategies.

Skills

Strong written, verbal, and interpersonal communication skills

Strategic thinking

Excellent organizational and time management skills

Collaboration and diplomacy

Eye for design and visual storytelling

Education

Bachelor’s degree in Journalism, PR, English, marketing, or communications

Tools

Adobe Creative Suite

Google Workspace

Veracross

HubSpot

Job description

The Marketing and Outreach Manager is a key member of the Marketing and Communications (MarComm) team and plays a central role in shaping how families at all points in the experience lifecycle come to know, engage with, and support Head‑Royce. Sitting at the intersection of Admissions, Advancement, and MarComm, this role brings a cohesive, strategic lens to recruitment, outreach, and engagement efforts—connecting the full arc of the family experience and ensuring that messaging, experiences, and initiatives are mission‑driven and reflective of the school’s values. Through regular participation in Admissions and Advancement team meetings, the Marketing and Outreach Manager contributes to strategic conversations and manages projects that support enrollment, retention, philanthropy, and community engagement, while proactively identifying opportunities to strengthen outreach, elevate storytelling, and enhance how Head‑Royce connects with prospective and current families, as well as alumni, across all channels.

Responsibilities

• Develop and implement integrated recruitment, marketing, and outreach strategies in partnership with the MarComm, Advancement, and Enrollment Management teams
• Proactively identify and manage initiatives from beginning to end that strengthen admissions and advancement efforts, ensuring alignment of messaging, priorities, and timelines
• Develop marketing materials and content—with oversight from MarComm team—that align with outreach, philanthropy, and engagement goals, ensuring that messaging resonates with target audience
• Partner with Admissions and Advancement to support family engagement, retention, and the full lifecycle of the Head‑Royce experience
• Build and support partnerships and events that engage prospective families and strengthen community connections
• Track and or analyze engagement, giving, and outreach data, using insights to refine strategies and improve outcomes
• Participate in school‑wide events, activities, meetings, and committees to develop a deep understanding of Head‑Royce and translate that into authentic storytelling
• Participate in specific Advancement and Admissions events to help families feel integrated into the Head‑Royce

Skills and Qualifications

• A minimum of four years in a marketing or communications role. Previous experience in an independent school and/or non‑profit setting is a plus
• Bachelor’s degree required—specialty in Journalism, PR, English, marketing, or communications preferred
• Strong written, verbal, and interpersonal communication skills, with a strong sense of audience and tone
• Strategic thinker with the ability to translate ideas into actionable plans
• Ability to thrive in a fast‑paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines, while remaining flexible and composed in response to changing demands
• Excellent organizational and time management skills, with a proactive approach to managing workflows and taking initiative
• Collaboration and diplomacy; fostering strong working relationships
• High level of professionalism, integrity, and discretion, including experience handling confidential information
• Positive attitude, strong work ethic, a genuine enthusiasm for working with students, and for being part of an academic community
• Sensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse racial, ethnic, gender, cultural, and disabled populations
• Comfort working with data and using insights to inform decision‑making
• Eye for design and visual storytelling, with experience creating engaging, mission‑aligned content
• Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and YouTube
• Demonstrated ability to capture photography and video for storytelling purposes
• Experience with content management systems, website back ends, and marketing platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus
• Proven proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other tools (e.g., Canva)
• Strong technical skills in a Mac environment and with Google Workspace (Gmail, Drive, Docs, Sheets, Slides)
• Willingness to work occasional evenings and weekends in support of school events

Other Qualifications

• Ability to provide Livescan and TB clearance
• Work in an environment dealing with a wide variety of priorities and deadlines, as well as a diverse array of stakeholders
• Work at a desk and computer for extended periods of time
• Work primarily in a traditional climate‑controlled environment
• Ability to occasionally lift up to 25 pounds

Salary: $82,000 - $95,000 a year

Located on a 22‑acre campus in Oakland, California, Head‑Royce School (HRS) is a pre‑eminent, co‑educational, independent, K‑12 day school with a 138‑year history.

Head‑Royce provides equal employment opportunities on the basis of merit, fitness, qualifications, and experience. The school’s commitment to equal employment opportunity extends to all job applicants and employees and to all aspects of employment. Head‑Royce makes employment decisions without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions and breastfeeding), reproductive health decision‑making, sexual orientation, gender, gender identity, gender expression, marital status, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, citizenship, military or veteran status, age, or other categories defined by state law, federal law, or local ordinance. Head‑Royce prohibits discrimination or harassment based on these classifications. Discrimination and harassment based on a perception that anyone is in any of these protected classifications or is associated with a person who is perceived as being in any of these protected classifications, are also prohibited. Head‑Royce School seeks to be a community in which every individual is treated with sensitivity, courtesy, and respect.