Social Media & Enrollment Specialist

The Goddard School of Springfield, IL; Decatur (GA); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

401(k)

Health insurance

Vision insurance

Dental insurance

Paid time off

Professional development opportunities

Job summary

The Goddard School of Springfield, IL is looking for a Marketing Manager to enhance its presence and drive enrollment growth. This role combines marketing, community engagement, and relationship-driven sales to provide an exceptional experience for families. Candidates should have 2–3 years of relevant experience and demonstrate a proven ability to meet measurable goals.

Benefits include health insurance, a 401(k), and paid time off. The salary range is between $45,000 and $55,000 annually, with performance-based incentives tied to enrollment growth.

Qualifications

• 2–3 years of experience in social media marketing or community relations.
• Proven success in achieving measurable goals linked to results.
• Excellent written, verbal, and interpersonal communication skills.

Responsibilities

• Develop and implement marketing strategies to increase brand awareness.
• Manage and grow social media presence with engaging content.
• Represent the school at community events and outreach activities.

Skills

Social media marketing

Community relations

Sales experience

Communication skills

CRM proficiency

Education

Associates or Bachelor's degree in Marketing, Communications, Business

Job description

Marketing Manager

Reports To: Executive Director

Position Overview

We are seeking a dynamic, polished, and results-driven Social Media & Enrollment Specialist to elevate our school’s presence, strengthen family and community relationships, and drive enrollment growth with professionalism and grace. This role combines marketing, community engagement, and relationship-based sales to deliver a best-in-class experience for families while building our school’s reputation for excellence. The ideal candidate is creative yet strategic—someone who can market, engage the community, build our brand, represent the school externally, and confidently enroll new families. We’re seeking a motivated professional who thrives on achieving measurable results, not just effort. The right person will have the skill and poise to close with confidence—never pushy, always polished.

Key Responsibilities

• Develop and implement marketing strategies to increase brand awareness and enrollment.
• Manage and grow the school’s social media presence through engaging, on-brand content.
• Design and execute targeted email marketing campaigns and newsletters.
• Represent the school at community events, networking opportunities, and family outreach activities.
• Lead Goddard Good Deeds and community service initiatives.
• Oversee digital signage and on-site visual communication for consistency and appeal.
• Build and maintain partnerships with local businesses and organizations to enhance the school’s community footprint.

Qualifications

• Associates or Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 2–3 years of experience in social media marketing, community relations, or sales (experience in education, childcare, healthcare, or other care-based industries strongly preferred).
• Proven success in meeting measurable goals—comfortable being compensated based on results, not just effort.
• Highly organized, detail-oriented, and able to manage multiple priorities with poise.
• Excellent written, verbal, and interpersonal communication skills.
• Tech-savvy with proficiency in CRM systems, social media platforms, and email marketing tools.
• Warm, professional, and confident communicator who can “close with grace.”

Ideal Candidate Snapshot

You’re a strong closer with a heart for people—a polished professional who can market creatively, engage genuinely, and enroll confidently. You believe in relationship-driven success and take pride in growing a school that families trust and love.

Compensation

Competitive salary + performance-based incentives tied to enrollment growth

Compensation range: $45,000.00 - $55,000.00 per year

Benefits

• 401(k)
• Health insurance
• Vision insurance
• Dental insurance
• Paid time off and holidays
• Professional development and growth opportunities