Marketing and Media Intern

United States Golf Association (USGA); Liberty Corner (NJ); On-site; USD 23,000 - 32,000; Part time

Benefits offered by this job

Medical, dental, vision benefits

Retirement plan

Paid time off

On-site gym and golf simulator

Professional development opportunities

Job summary

The USGA Marketing department seeks an intern to support integrated campaigns, paid media, analytics, and creative development. Based in Liberty Corner, NJ, you’ll gain hands-on experience across digital and traditional channels, collaborate across teams, and contribute to campaign performance and brand initiatives.

This six-month internship runs March 2027–August 2027, paying $20/hour. Strong communication and data interpretation skills are essential, with a focus on learning and contributing

Qualifications

• Currently pursuing or recently completed a bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Creative and analytical problem-solving with data interpretation ability.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to learn, collaborate, take initiative, and contribute new ideas.

Responsibilities

• Support integrated marketing campaigns across channels and products.
• Assist with campaign calendars, briefs, and marketing materials.
• Help with paid media planning, asset coordination, and reporting.
• Coordinate with internal teams and agency partners.
• Draft and proofread campaign content for ads and emails.
• Contribute to capstone project and present findings.

Skills

Microsoft Office

Organizational skills

Attention to detail

Creative problem solving

Analytical thinking

Team collaboration

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field

Tools

HubSpot

Salesforce

Google Analytics

Meta Ads / Google Ads / YouTube Ads

CRM platforms

Copilot / ChatGPT / Claude

Job description

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability, accessibility and inclusion. As a nonprofit association, our work and our team are driven to act for the good of the game. The USGA’s headquarters are located in Liberty Corner, NJ, with a recently opened campus in Pinehurst, NC. For more, visit usga.org.

About This Role

The USGA’s Marketing department is responsible for building awareness, driving engagement, and supporting business growth across the organization’s portfolio of championships, products, programs, and services. Through integrated marketing strategies, creative storytelling, and data-driven media planning, the team connects golfers with the USGA and demonstrates its impact on the game.

The Marketing & Media intern will gain hands-on experience across the USGA’s marketing landscape, supporting the development, execution, and measurement of integrated marketing campaigns, particularly as it relates to paid media, email marketing, analytics, creative development and campaign coordination across social, search, affiliate, programmatic and endemic media channels. This six-month opportunity will provide exposure to both the strategic and analytical sides of marketing, with opportunities to collaborate across teams, contribute to active campaigns, and develop skills in brand management, creative development, and campaign performance.

What You’ll Do

Brand & Marketing – 45%

• Integrated Marketing & Campaign Support
• Support the planning and execution of integrated marketing campaigns across USGA products and programs, with a focus on Handicapping and GHIN.
• Assist with campaign calendars, timelines, creative deliverables, and coordination across internal teams.
• Help develop campaign briefs, presentations, and marketing materials that support broader business objectives.
• Creative Development & Project Coordination
• Work alongside Brand & Marketing and Creative Services to support the development of campaign assets across digital, social, and other marketing channels.
• Assist with creative project management, including organizing feedback, tracking deliverables, and coordinating reviews and approvals.
• Review marketing materials for consistency with USGA brand standards and campaign messaging.
• Research, Insights & Campaign Reporting
• Conduct research on consumer trends, competitor activity, and emerging marketing opportunities o inform campaign planning.
• Assist with monitoring campaign performance and compiling results into reports and presentations.
• Support audience research and analysis to help identify opportunities for increased golfer awareness, engagement, and acquisition.

Media Planning – 45%

• Paid Campaign Management
• Assist with paid marketing campaigns across social media, search, affiliate, programmatic and display channels.
• Help coordinate with account leads, internal departments, Creative Services and agency partners.
• Maintain project timelines, support audience and segmentation recommendations, and track deliverables.
• Draft and proofread campaign content, including advertisement and email copy and paid search copy.
• Partner with Creative Services and account leads to develop assets, support A/B testing, monitor results and recommend optimizations tied to USGA products, ticket sales, handicap registrations, audience growth and engagement.
• Reporting
• Gather and organize campaign data, maintain reporting trackers or dashboards, and help prepare recurring campaign recaps.
• Analyze performance and trends to identify successes, opportunities for improvement and useful benchmarks for future campaigns.
• Support the development and presentation of clear findings that demonstrate campaign effectiveness and return on investment for internal stakeholders.

Capstone Project – 10%

• Lead a capstone project focused on key marketing opportunity or business challenge, conducting research, developing insights and recommendations, and presenting findings to the Marketing team at the conclusion of the internship.

Pay

$20/hour, subject to applicable overtime laws.

Internship Dates

March 2027 – August 2027

Job Location:

Liberty Corner, NJ

What You Bring

• Required
• Currently pursuing or recently completed a bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. Junior, Senior or Post-Graduate standing preferred.
• Proficiency in Microsoft Office, including Word, Excel and PowerPoint.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Creative and analytical problem-solving skills, including the ability to interpret data and draw insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to learn, collaborate, take initiative, and contribute new ideas.
• Preferred
• Knowledge of the sports and golf landscape, particularly across social media.
• Familiarity with creator and influencer marketing, especially golf-focused content.
• Exposure to digital advertising platforms such as Meta Ads, Google Ads, X Ads, YouTube Ads or connected TV.
• Familiarity with CRM platforms such as HubSpot or Salesforce.
• Basic understanding of Google Analytics or similar measurement tools.
• Experience using AI tools such as Copilot, ChatGPT or Claude.

What The USGA Brings

• Comprehensive medical, dental, and vision benefits, including a zero-contribution medical plan offered for all full-time employees
• Retirement plans, with a generous annual contribution from the USGA
• Suite of programs to promote physical, emotional, and financial well-being
• Generous bank of paid time off, plus the week between Christmas and New Years Day off
• Off-site team building events
• On-site gym and golf simulator
• Professional development opportunities
• Learn more about our benefits and culture here

The USGA is an equal opportunity employer. Our organization believes we are stronger by embracing our diverse backgrounds and perspectives, promoting equity so all teammates can excel and grow in their careers, and fostering experiences to drive inclusion in our workplace and game. Golf is a game for everyone, and you are always welcome.