Marketing and Leasing Manager

Estates & Companies; Columbia (SC); On-site; USD 42,000 - 62,000; Full time

Job summary

Estates & Companies in Columbia, SC is seeking a Marketing and Leasing Manager to supervise day-to-day leasing operations, handle lease inquiries, conduct property tours, and guide applicants through the move-in process.

The role also involves developing local marketing strategies, analyzing market trends and competitor activity, and implementing resident retention programs to sustain occupancy and revenue while upholding brand standards.

Qualifications

• Bachelor’s degree or equivalent work experience in marketing, business, real estate, or related field.
• Strong communication, negotiation, and interpersonal skills.
• Experience with property management software and productivity tools.

Responsibilities

• Oversee day-to-day leasing operations and manage lease inquiries.
• Conduct property tours and guide applicants through the application and move-in process.
• Develop and execute local marketing strategies to drive traffic and occupancy.
• Analyze market trends and competitor activity to optimize pricing and promotions.
• Implement resident retention initiatives and service programs.

Skills

Lease administration

Market research

Property management

Resident retention

Education

Bachelor’s degree in Marketing, Business, Real Estate, or related field

Tools

Property management software

Job description

Company Description Estates & Companies, founded in 1988, has grown into a diversified real estate firm with a strong portfolio in multifamily communities, office, retail, and high-quality condominium residences. The company’s success is driven by strategic site selection, thorough market and demographic research, sound financial planning, and innovative architectural design. Estates & Companies emphasizes quality construction and technology-forward pre-sale and lease-up programs to support long-term, conservative management. Guided by a simple philosophy to “create the best,” the company is committed to delivering exceptional communities, service, and value to residents and clients.

Role Description

The Marketing and Leasing Manager is a full-time, on-site role based in Columbia, SC. This role is responsible for overseeing day-to-day leasing operations, including managing lease inquiries, conducting property tours, and guiding prospective residents through the application and move-in process. The position includes developing and executing local marketing strategies to drive traffic, analyzing market trends and competitor activity, and implementing resident retention initiatives such as events, communications, and service programs. The Marketing and Leasing Manager collaborates closely with property management to ensure accurate lease administration, maintain occupancy and revenue goals, and uphold brand standards across all marketing and resident-facing touchpoints.

Qualifications

• Candidates should possess skills in Leases and Lease Administration to effectively manage lease terms, renewals, and documentation.
• Candidates should possess skills in Market Research to analyze local demographics, rental trends, and competitive properties.
• Candidates should possess skills in Property Management to coordinate with onsite teams, support operational objectives, and maintain community standards.
• Candidates should possess skills in Resident Retention to develop programs, communications, and service strategies that support long-term occupancy.
• Bachelor’s degree in Marketing, Business, Real Estate, or a related field, or equivalent work experience.
• Strong communication, negotiation, and interpersonal skills, with the ability to build rapport with prospective and current residents.
• Experience with property management software and basic proficiency in office productivity tools (e.g., email, spreadsheets, presentation software).
• Proven ability to work on-site in a fast-paced environment, prioritize multiple responsibilities, and meet leasing and occupancy targets.