Marketing and Leasing Director

Tradition Senior Living, LP; Houston (TX); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

Base salary

Commission

Quarterly bonus

Health insurance

401k

Paid time off

Job summary

The Tradition Senior Living in Houston is seeking a Marketing and Leasing Director to drive occupancy and revenue at the Buffalo Speedway community. You will lead internal and external sales, plan events, and monitor market conditions to optimize performance.

This role offers base salary plus commission and quarterly bonuses, with a comprehensive benefits package and growth opportunities across our expanding luxury senior living portfolio.

Qualifications

• At least two years of sales experience in senior living, real estate, or related field.
• Knowledge of local resources, market conditions, and contacts.
• Experience in public relations and networking; ability to plan 90-day marketing plans and events.
• Energetic, compassionate, and English-speaking; able to lead and motivate others.

Responsibilities

• Sell through face-to-face presentations, telemarketing, and referrals.
• Tour potential customers and follow up on leads.
• Develop marketing plans and events to drive occupancy and revenue.
• Analyze market trends and lead generation success.
• Collaborate with community groups and referrals to expand reach.
• Assist in producing collateral and communications materials.
• Support day-to-day office tasks for Communications and PR.

Skills

Sales experience

Public relations

Networking

Marketing planning

English communication

Team leadership

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Publisher

Job description

MARKETING & LEASING DIRECTOR

The Tradition Senior Living is a Texas-based Luxury Senior Living organization committed to excellence in all we do to serve our residents. Since our inception, we have expanded to multiple locations in the Dallas, Houston, and Fort Worth areas. Each community offers a comprehensive continuum of care that includes Independent Living, Assisted Living, and Memory Care.

Here at TSL, we are dedicated to not only providing exceptional care to our residents but also fostering a supportive and rewarding work environment for our employees. If you are looking for an opportunity to join a rapidly growing organization that specializes in offering high quality experience for Seniors in your community and values innovation, compassion, and excellence in senior care,

We are currently seeking a Marketing and Leasing Director at our Houston - Buffalo Speedway community. This position is responsible for the occupancy of the community, meeting/exceeding budgeted goals, in both occupancy and revenue. Manages and conducts internal and external sales to drive objectives. Plans and executes follow-up for lead fulfillment resulting from internal and external events. Tracks, analyzes, and is knowledgeable of all information at all times of internal sales trends and activity, external market conditions, and lead generation success.

Required

• At least two years of external/internal sales experience in senior living, real estate, or other person-to-person sales.
• Knowledge of local community resources, market conditions, and contacts.
• Experience and knowledge of public relations/networking techniques. Ability to develop and execute 90-day marketing plans and events.
• Exhibits an energetic positive demeanor with a caring, compassionate attitude.
• Ability to effectively read, write and communicate in English.
• Ability to direct, supervise and coordinate the work of others and motivate positive performance.
• Possesses good judgment, problem solving and decision-making skills.
• Ability to utilize the computer and related software programs with efficiency including Microsoft Word, Excel, Power Point, Outlook and Publisher.
• Must be able to follow and support Company policies and procedures in a positive manner at all times.

Responsibilities

Sales:

• Sales by face-to-face presentations, telemarketing, group presentation, and professional referral presentations
• Touring potential customers
• Referral follow-up Lead base growth
• Taking advantage of day-to-day contact with seniors and adult children
• Discovering the needs of the potential client
• Impeccable follow-up through written and verbal communication
• Research and understanding the competitive landscape
• Direct efforts for marketing and communications initiatives to drive brand awareness and lead traffic
• Business development and outreach with appropriate community and referral groups like charity organizations, sorority and alumni organizations, social clubs, churches, etc.
• Evaluate new public relations opportunities for the community
• Assist in production of all other forms of collateral material and correspondence
• Perform other day to day office tasks to support the Communications and Public Relations department.

Financial:

• Occupancy tracking and management Purchasing and supply expense management Budget compliance

Resident Focus:

• Facilitate smooth transition between sale and move-in Maintain the primary goal of the company, which is strictly resident focus

Here’s why you should consider joining our team:

• Compensation: Base salary + commission and additional quarterly bonus opportunities.
• Comprehensive Benefits: We offer a benefits package that includes health insurance, 401k, paid time off, and other perks to ensure the well-being and satisfaction of our employees.
• Growth Opportunities: As a rapidly growing company, we provide numerous opportunities for professional development and career advancement. We are committed to helping our employees achieve their career goals and reach their full potential.
• Diverse Opportunities: With a variety of roles across our multiple locations, you can find a position that matches your skills and interests. Whether you are passionate about healthcare, hospitality, administration, facilities, food & beverage or management, The Tradition offers diverse opportunities to thrive in your chosen field.

The Tradition Senior Living is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other legally protected characteristic. All qualified applicants will receive consideration for employment without regard to these factors. We believe that diversity and inclusion among our employees are critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.