Marketing and Communications Specialist (full or part time)

Crossroads Health; Cleveland (OH); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Crossroads Health, a nonprofit serving Northeast Ohio, seeks a Marketing & Communications Specialist to elevate our brand, engage communities, and support our mission-driven work. The role covers content creation, outreach events, and coordination across departments, with a hybrid schedule and potential for either full-time or part-time (minimum 32 hours).

You will develop and execute yearly marketing plans, manage newsletters, social media, website content, and PR materials, and collaborate

Qualifications

• Minimum of three years in nonprofit environment.
• Two years of graphic design using Adobe Creative Suite.
• Three years using Microsoft Office, Canva, and Asana.
• Excellent written and verbal communication for social media, websites, newsletters, and press releases.
• Experience designing social media graphics and marketing materials.
• Knowledge of marketing automation, CRM, and digital tools.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Develop and evaluate Crossroads Health's annual marketing and communications strategy.
• Create content across digital, print, and social media to drive engagement.
• Increase visibility through media outreach and community involvement.
• Maintain branding and messaging across channels.
• Collaborate with Development, IT/IS, and leadership to enhance websites, CRM, and materials.
• Monitor and optimize marketing initiatives and campaigns.

Skills

Nonprofit experience

Graphic design

Social media content

Written communication

Content creation

Education

Bachelor's degree in Marketing/Communications/Public Relations/Journalism

Tools

Adobe Creative Suite

Canva

Asana

CRM systems

Marketing automation

Job description

Marketing and Communications Specialist (full or part time)

Crossroads Health is a 501(c)(3) nonprofit organization serving Northeast Ohio through facilities located in Mentor, Painesville, and Cleveland. We provide comprehensive behavioral health services, integrated primary healthcare, early childhood services, housing support, and recovery programs, regardless of an individual's ability to pay.

Our mission is simple: to provide hope, healing, and healthcare to everyone.

Position Summary

Crossroads Health is seeking a motivated and creative Marketing & Communications Specialist to help elevate our brand, engage our communities, and support our mission-driven work. This position plays a key role in developing compelling content, managing communications initiatives, coordinating outreach events, and strengthening relationships both within the organization and throughout the community.

We are open to considering either a full-time candidate or a part-time candidate working a minimum of 32 hours per week. This position offers a hybrid work schedule.

Key Responsibilities

Marketing & Brand Awareness

• Develop, implement, and evaluate Crossroads Health's annual marketing and communications strategy.
• Create and distribute engaging content across digital, print, and social media platforms that drives audience engagement and measurable results.
• Increase the visibility of Crossroads Health and key staff through media outreach, public relations efforts, and community involvement.
• Ensure consistent branding and messaging across all communication channels.
• Partner closely with Development, IT/IS, and organizational leadership to maintain and enhance the organization's website, CRM, social media platforms, and marketing materials.
• Support cross-functional initiatives that further organizational goals and community impact.

Communications

• Support fundraising and development efforts by incorporating a consistent philanthropic message across communication channels.
• Manage the creation, distribution, and maintenance of all marketing and communication materials, including:
  • Newsletters
  • Brochures
  • Event marketing materials
  • Website content
  • Social media content
  • Email communications
  • Press releases

Reporting & Analytics

• Monitor, measure, and optimize the effectiveness of marketing and communications initiatives.
• Analyze engagement metrics and campaign performance to guide future strategies.
• Gather success stories, testimonials, outcomes data, and community impact metrics for use in grant applications, donor communications, reports, and marketing materials.

Education

• High School Diploma or equivalent required.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.

Qualifications & Experience

Required

• Minimum of three (3) years of experience working within a nonprofit environment, preferably as part of a development or communications team.
• Minimum of two (2) years of graphic design experience utilizing Adobe Creative Suite (Photoshop, InDesign, Illustrator, or similar platforms).
• Minimum of three (3) years of experience using Microsoft Office applications, Canva, and project management tools such as Asana.
• Exceptional written and verbal communication skills, with the ability to create engaging and accessible content for social media, websites, newsletters, press releases, and other communications.
• Experience designing social media graphics, marketing materials, presentations, publications, and other visual assets.
• Working knowledge of marketing automation platforms, CRM systems, and digital marketing tools.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Why Join Crossroads Health?

At Crossroads Health, you'll have the opportunity to make a meaningful impact in the lives of individuals and families throughout Northeast Ohio while helping advance a mission that truly changes lives every day.

Our organization is committed to equal employment opportunity. We do not discriminate against employees or applicants on the basis of race, color, religion, gender/sex (including pregnancy, childbirth, and pregnancy-related conditions), sexual orientation, gender identity, national origin, age, physical or mental disability, veteran status, uniform service member status, genetic information, or any other status protected by law. We are a drug free work environment and all new hires are required to take and pass a 10 panel drug screen which includes screening for THC.

Visit our website: www.crossroadshealth.org