Marketing and Communications Specialist

USPTO; Alexandria (VA); On-site; USD 85,000 - 105,000; Full time

Job summary

USPTO’s Office of Human Resources (OHR) in Alexandria, VA seeks a communications and marketing specialist to support executive briefings, digital marketing, and recruitment branding. The role emphasizes producing strategic briefings and maintaining accessible, brand-consistent content on HR websites.

The position involves collaboration with HR leadership to develop recruitment marketing strategies and improve user experience across public-facing and internal channels, with on-site

Qualifications

• Experience preparing executive briefings, summary reports, and strategic recommendations on marketing and communications initiatives to support Office of Human Resources leadership decision-making.
• Experience managing and enhancing digital marketing and web content for the Office of Human Resources' public-facing and internal websites. Develops, maintains, and publishes accurate, accessible, and brand-consistent content that supports recruitment marketing, employer branding, and organizational communications while optimizing the user experience.
• Experience partnering with Office of Human Resources leadership and program offices to develop and implement recruitment marketing strategies that integrate branding, digital marketing, talent sourcing, communications and outreach activities to attract qualified candidates and support hiring initiatives.

Responsibilities

• Prepare executive briefings, summary reports, and strategic recommendations for HR leadership.
• Manage and enhance digital marketing and web content for HR websites.
• Develop, maintain, and publish accessible, brand-consistent content for recruitment marketing and organizational communications.
• Partner with HR leadership to implement recruitment marketing strategies for hiring initiatives.

Skills

Executive briefings

Digital marketing

Web content management

Recruitment marketing

Branding

Stakeholder collaboration

Job description

This position is located in the U.S. Patent and Trademark Office (USPTO), Office of the Chief Administrative Officer (OCAO), Office of Human Resources (OHR). The Office of the Director provides the leadership and develops the policies, programs, services and systems necessary to meet the human resources requirements of the USPTO.

Telework

The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year.

Duties

This rewarding opportunity is the ideal next career step for you if:

• You confidently prepare executive briefings, summary reports, and strategic recommendations on marketing and communications initiatives to support Office of Human Resources leadership decision-making.
• You are eager to manage and enhance digital marketing and web content for the Office of Human Resources' public-facing and internal websites.
• You are motivated to develop, maintain, and publish accurate, accessible, and brand-consistent content that supports recruitment marketing, employer branding, and organizational communications while optimizing the user experience.
• You look forward to partnering with the Office of Human Resources leadership and program offices to develop and implement recruitment marketing strategies that integrate branding, digital marketing, talent sourcing, communications and outreach activities to attract qualified candidates and support hiring initiatives.

Specialized experience for this position includes:

• Experience in preparing executive briefings, summary reports, and strategic recommendations on marketing and communications initiatives to support Office of Human Resources leadership decision-making.
• Experience managing and enhancing digital marketing and web content for the Office of Human Resources' public-facing and internal websites. Develops, maintains, and publishes accurate, accessible, and brand-consistent content that supports recruitment marketing, employer branding, and organizational communications while optimizing the user experience.
• Experience preparing executive briefings, summary reports, and strategic recommendations on marketing and communications initiatives to support Office of Human Resources leadership decision-making.
• Experience partnering with Office of Human Resources leadership and program offices to develop and implement recruitment marketing strategies that integrate branding. digital marketing, talent sourcing, communications and outreach activities to attract qualified candidates and support hiring initiatives.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

Education may not be substituted for specialized experience at this grade level.

Conditions of Employment

Applications will only be accepted from United States Citizens and Nationals and your resume and question responses must demonstrate the job-related competencies. If selected, you will be required to pass a background investigation.

The full list of conditions and qualifications can be found on the USAJOBS posting.

The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including sexual orientation), national origin, political affiliation, marital status, disability, genetic information, age, pregnancy, childbirth, or related medical conditions, retaliation for engaging in protected activity, parental status, military service, or other non-merit factors.