Marketing and Communications Specialist

U.S. Department of Commerce; Alexandria (VA); On-site; USD 85,000 - 120,000; Full time

Job summary

U.S. Patent and Trademark Office (USPTO) in Alexandria, VA, is hiring for a position in the Office of Human Resources.

The role requires meeting OPM qualification standards, including specialized experience and/or education, and adheres to federal qualification requirements. Specialized experience includes creating and leading integrated national marketing and recruitment campaigns across channels, aligning objectives with agency goals, and developing content-driven digital marketing to attract

Qualifications

• Specialized experience includes developing and executing integrated national marketing and communications strategies across multiple channels.
• Experience aligning campaign objectives with organizational goals to strengthen brand awareness and engagement.
• Experience developing social media and digital marketing strategies to promote employment opportunities and showcase organizational culture.
• Experience managing communications, marketing, and outreach projects from planning through execution and evaluation.

Job description

This position is located in the U.S. Patent and Trademark Office (USPTO), Office of the Chief Administrative Officer (OCAO), Office of Human Resources (OHR). The Office of the Director provides the leadership and develops the policies, programs, services and systems necessary to meet the human resources requirements of the USPTO. You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions.

Specialized Experienceis experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For this position, the next lower grade level is a GS-12.

Specialized experience for this position includes:

• Experience developing and executing integrated national marketing and communications strategies across multiple channels, including paid media, career fairs, recruitment events, webinars, email marketing, and other outreach initiatives.
• Experience in aligning campaign objectives with organizational goals to strengthen brand awareness, engage targeted audiences, and drive measurable results.
• Experience developing and implementing social media and digital marketing strategies to promote employment opportunities and showcase organizational culture to prospective candidates. Includes creating compelling content, writing copy, designing graphics, developing email campaigns, and auditing social media channels and websites to optimize audience targeting and engagement.
• Experience managing communications, marketing, and outreach projects, including strategic campaigns, events, stakeholder engagement initiatives, and cross-functional collaborations from planning through execution and evaluation.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.