Marketing and Communications Officer M/F

Skema; Raleigh (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

A global leader in business education in Raleigh, NC seeks a Digital Marketing Specialist. The successful candidate will manage social media, create marketing campaigns, and oversee website content. Ideal for someone with 2–5 years of experience in digital marketing and CRM, skilled in email marketing tools, and comfortable in an international setting. Join a diverse team to shape future leaders.

Qualifications

• 2–5 years of experience in digital marketing, communications, or CRM systems.
• Skilled in using email marketing tools and website CMS.
• Strong visual eye and analytical skills.

Responsibilities

• Manage and grow SKEMA USA’s social media presence.
• Create and implement content calendars for recruitment.
• Design and produce event materials.
• Monitor digital campaign performance.

Skills

Digital marketing

CRM experience

Content creation

SEO management

Project management

Bilingual communication

Tools

Salesforce

Mailchimp

HubSpot

WordPress

Adobe Suite

Job description

Join a Global Leader in Business Education

SKEMA Business School is located in Raleigh, NC and is a world-renowned institution with triple accreditation from EQUIS, AACSB, and AMBA. With over 10,000 students worldwide and 10 campuses across the globe including France, China, Brazil, South Africa, the UAE, and the USA. —SKEMA delivers programs from undergraduate, graduate to Executive Education that equip students to thrive in the global knowledge economy. We are driven by multiculturalism, humanism, academic excellence, and a commitment to innovation.

SKEMA offers a vibrant and international work environment, ideal for individuals who are passionate about education and eager to contribute to shaping future global business leaders. If that sounds like you, we invite you to apply!

Missions

Let's talk about your future role!

Manage and grow SKEMA USA’s presence on platforms including LinkedIn and Instagram

Create and implement a content calendar that aligns with recruitment cycles, events, and news

Track performance and adjust strategies based on engagement analytics and audience trends

Email Marketing & CRM Campaigns

Create and manage digital marketing campaigns using CRM tools (e.g., Salesforce, HubSpot, Mailchimp, or equivalent)

Segment and target audiences effectively for program promotions, event invitations, and student engagement

Monitor campaign performance, analyze metrics, and report on lead generation and nurturing effectiveness

Visual & Print Communication

Design and produce brochures, flyers, signage, and event branding materials

Uphold SKEMA’s visual identity and editorial standards across all media

Collaborate with internal teams and French headquarters to ensure messaging alignment

Website & SEO Management

Maintain and update the Raleigh campus section of SKEMA’s website

Coordinate with global digital teams on UX, SEO optimization, and localization

Ensure content is relevant, accurate, and conversion-focused

Assist in planning and executing paid ad campaigns (e.g., Google Ads, social media ads)

Track performance and adjust targeting and creative elements based on insights

Collaborate with agencies or consultants to enhance reach and impact

Events & Internal Communication

Support visibility and communication needs for open houses, student events, and VIP visits

Document events through photography or short video clips for content repurposing

Profil

Your strengths and little extras

Marketing and CRM Experience: 2–5 years of experience in digital marketing, communications, or CRM systems

Tech-Savvy: Skilled in using email marketing tools (Mailchimp, Pardot, HubSpot, etc.), social media platforms, website CMS (WordPress/Drupal), and design tools (Canva, Adobe Suite)

Creative + Analytical: Strong visual eye and ability to interpret data to improve campaign effectiveness (Canva, InDesign)

Project Management: Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously

Cross-Cultural Fluency: Comfort working in a multicultural, international setting

Language: Excellent written and verbal communication skills in English; French proficiency is a plus

Why Join SKEMA?

Be part of a purpose-driven, international academic institution shaping the next generation of global leaders

Take ownership of high-impact marketing and communications projects with global visibility

Collaborate with diverse, dynamic teams across France, the U.S., and beyond

Interested in this position? Take action by sending us your CV — let’s meet!

SKEMA is committed to reviewing every application with the same care, regardless of gender, sexual orientation, age, culture, or disability.